www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ April 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
FOX International Project, Jsweet, UniPresident
1.91
1.91
2
3
Leo Burnett
PTT Exploration and Production Public, Reckitt Benckiser, CPF Foods
1.36
1.36
3
2
BBDO
TPI Polene Public, Sansiri
1.30
1.30
4
4
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
0.80
5
5
TBWA
EGAT, Siam Makro, ME-O Project
1.20
6
7=
Saatchi & Saatchi
Thanachart Bank
0.50
7
16
McCann WorldGroup
TMB, Pandora Project, Toyo Tyre Project
0.53
8
6
Publicis
Coca-Cola Project
0.05
0.05
7=
7=
JWT
0.00
0.00
7=
7=
Grey Group
0.00
0.00
7=
7=
Y&R
0.00
0.00
7=
7=
DDB
0.00
0.00
7=
7=
M&C Saatchi
0.00
0.00
7=
7=
Havas Worldwide
0.00
0.00
7=
7=
Dentsu
0.00
0.00
15
15
DraftFCB
0.00
(0.08)
AGENCY
RECENT WINS
RECENT LOSSES
PTT Exploration and Production Public
0.60
0.50
CP-Meiji Yogurt
0.23
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ April 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Initiative
SNNP, Direct Asia Services (Thailand) Ltd, Microsoft Project
1.08
1.08
1
ZenithOptimedia
Henkel Hair Care, Siam City Cement
0.91
0.91
3
3
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.65
0.65
4
4
Carat
Thai Beverage, Dumex Project, Ho Tram Project, Bobbi Brown Digital
0.46
0.46
5
7=
Maxus
PTTEP, Boonrawd, Millcon Steel
0.19
0.19
6
7=
PHD
0.15
0.15
7
5
Vizeum
0.03
0.03
8
6
Universal McCann
0.01
0.01
9=
7=
Dentsu Media
0.00
0.00
9=
7=
MPG
0.00
0.00
11
7=
Starcom MediaVest
0.00
PTTEP
(0.15)
12
12
Mindshare
0.00
Boonrawd
(0.19)
13
13
MEC
0.00
DTAC
(0.63)
14
14
OMD
0.11
Henkel Hair Care
(0.74)
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
Wrigley
MY Consultants, PTT
RECENT LOSSES
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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