www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ April 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Q Mobile Project, Megalife Sciences Project, Hoa Thien Phu
1.65
1.65
2
2
Ogilvy
Bao Xuan Project
0.46
0.46
3
3
Dentsu
Moc Chau Milk Project
0.20
0.20
4
4
Y&R
Remy Martin
0.08
0.08
5
5=
Grey Group
Coca-Cola Project
0.04
0.04
6=
5=
TBWA
0.00
0.00
6=
5=
BBDO
0.00
0.00
6=
5=
DDB
0.00
0.00
6=
5=
Leo Burnett
0.00
0.00
6=
5=
JWT
0.00
0.00
6=
5=
Bates
0.00
0.00
6=
5=
Publicis
0.00
0.00
6=
5=
Havas Worldwide
0.00
0.00
6=
5=
DraftFCB
0.00
0.00
6=
5=
Saatchi & Saatchi
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ April 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu Media
Kokuyo Project, Moc Chau Milk Project
1.01
1.01
2
2
OMD
A&T, Viettel Project, Polvita
0.32
0.57
3
5
PHD
TH Milk, Wonderfarm
0.40
0.40
4
3
MediaCom
AVG Pay TV
0.38
5
4
Maxus
Provence, Enesis
0.19
0.19
6
6
MEC
0.04
0.04
7
7
Carat
0.02
0.02
8=
8=
Mindshare
0.00
0.00
8=
8=
Initiative
0.00
0.00
8=
8=
Starcom MediaVest
0.00
0.00
11
11
ZenithOptimedia
AGENCY
RECENT WINS
MacCoffee
Vietnam International Bank
0.13
RECENT LOSSES
Vietnam International Bank
Fonterra
0.25
(0.18)
The R3 New Business League has been compiled each of the last 128 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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