www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ April 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Microsoft APAC, Worksafe Australia, Wyeth China, Nippon China
39.5
Tourism Authority of Thailand Project
39.4
2
2
Ogilvy
TBZ Jewellery India, AHA Centre Indonesia Project, Neways Japan Project
36.9
Johnny Walker China (Digital)
34.9
3
3
Y&R
Colgate Australia Project, Videocon (Handsets/TV/FTP) India
19.8
Microsoft CRM APAC
16.8
4
4
DDB
BT Financial Group Australia, World of War craft China, Larsen and Toubro India
18.2
Volkswagen China (Some Brands)
15.5
5
9
Leo Burnett
Woolworth Retail Australia, Adlabs Imagica India, UTC India
14.7
Heinz India Project
14.0
6
6
Dentsu
Honda Vietnam, SpiceJet India, Gudang Garam Indonesia
10.1
Toyota Motor(Yaris) Philippines
7
7
Grey Group
8
5
JWT
9
8
Lowe
10
12=
BBDO
11
10
Saatchi & Saatchi
12
12=
SapientNitro
MetLife Regional, Citibank Regional Project, Lane Crawford Hong Kong
2.8
13
14
TBWA
TCL China, Tag Heuer China Project, Lee China Project, Johnson & Johnson India Project
3.2
Pham Nguyen Vietnam
2.6
14
15
M&C Saatchi
IAG Australia, A2 Milk Australia
2.5
Aditya Birla Money India
2.5
15
11
Publicis
Mother's Recipe India Project, Market Gate India Project
4.8
Garry Crick Auto Australia
0.5
16
16
BBH
HUL India, Piaggio India
0.4
0.4
17=
17
Wieden & Kennedy
0.0
0.0
17=
18=
Iris
0.0
0.0
17=
18=
Bates
0.0
IPL India Project
(0.0)
20
20
DraftFCB
Nathella Sampath Jewellery India
0.1
Tata Docomo
(0.5)
21
21
Havas Worldwide
Lion Systema China, BOC Corporate China
3.3
Master Kong (Biscuits & Cookies) China
(0.7)
AGENCY
RECENT WINS
BCA KlikPay Indonesia Project, Sentosa Singapore, Procter & Gamble Indonesia Project Sun Hung Kai Properties Hong Kong Project, Hysan Properties Hong Kong Project Myntra.com India, Engro Foods India, Book My Show India Carrefour Indonesia, APB Singapore, Department of Tourism Philippines Project Toyota Motor(Yaris) Philippines, Huawei Philippines Project, Huawei Thailand Project
RECENT LOSSES
7.8
8.6
7.8
8.9
SpiceJet India
6.6
6.4
Johnson's Baby Project
6.1
4.9
Frucor V New Zealand
4.1
4.1
Mondelez Malaysia
4.0
2.8