www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ April 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Microsoft APAC, Worksafe Australia, Wyeth China, Nippon China
39.5
Tourism Authority of Thailand Project
39.4
2
2
Ogilvy
TBZ Jewellery India, AHA Centre Indonesia Project, Neways Japan Project
36.9
Johnny Walker China (Digital)
34.9
3
3
Y&R
Colgate Australia Project, Videocon (Handsets/TV/FTP) India
19.8
Microsoft CRM APAC
16.8
4
4
DDB
BT Financial Group Australia, World of War craft China, Larsen and Toubro India
18.2
Volkswagen China (Some Brands)
15.5
5
9
Leo Burnett
Woolworth Retail Australia, Adlabs Imagica India, UTC India
14.7
Heinz India Project
14.0
6
6
Dentsu
Honda Vietnam, SpiceJet India, Gudang Garam Indonesia
10.1
Toyota Motor(Yaris) Philippines
7
7
Grey Group
8
5
JWT
9
8
Lowe
10
12=
BBDO
11
10
Saatchi & Saatchi
12
12=
SapientNitro
MetLife Regional, Citibank Regional Project, Lane Crawford Hong Kong
2.8
13
14
TBWA
TCL China, Tag Heuer China Project, Lee China Project, Johnson & Johnson India Project
3.2
Pham Nguyen Vietnam
2.6
14
15
M&C Saatchi
IAG Australia, A2 Milk Australia
2.5
Aditya Birla Money India
2.5
15
11
Publicis
Mother's Recipe India Project, Market Gate India Project
4.8
Garry Crick Auto Australia
0.5
16
16
BBH
HUL India, Piaggio India
0.4
0.4
17=
17
Wieden & Kennedy
0.0
0.0
17=
18=
Iris
0.0
0.0
17=
18=
Bates
0.0
IPL India Project
(0.0)
20
20
DraftFCB
Nathella Sampath Jewellery India
0.1
Tata Docomo
(0.5)
21
21
Havas Worldwide
Lion Systema China, BOC Corporate China
3.3
Master Kong (Biscuits & Cookies) China
(0.7)
AGENCY
RECENT WINS
BCA KlikPay Indonesia Project, Sentosa Singapore, Procter & Gamble Indonesia Project Sun Hung Kai Properties Hong Kong Project, Hysan Properties Hong Kong Project Myntra.com India, Engro Foods India, Book My Show India Carrefour Indonesia, APB Singapore, Department of Tourism Philippines Project Toyota Motor(Yaris) Philippines, Huawei Philippines Project, Huawei Thailand Project
RECENT LOSSES
7.8
8.6
7.8
8.9
SpiceJet India
6.6
6.4
Johnson's Baby Project
6.1
4.9
Frucor V New Zealand
4.1
4.1
Mondelez Malaysia
4.0
2.8
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ April 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Microsoft APAC, Nokia Regional, Acer China
49.48
Southern Union Malaysia
43.17
2
3
Mindshare
Pepsi China, Nestle Malaysia, Volvo APAC, L’Oreal China
28.00
Glico China
21.13
3
2
OMD
Snapdeal.com India, SCA Australia, Fiat Chrysler New Zealand
23.88
Amway China(TV Buying)
9.91
4
4
ZenithOptimedia
Mavshack India, Daikin India, WeChat Philippines
11.19
Bausch+Lomb China
9.30
5
5
Starcom MediaVest
Media Prima Malaysia, OpenRice Malaysia, Shang Properties Philippines
10.09
Microsoft Korea
8.33
6
6=
MediaCom
Fonterra ANZ, Tata DoComo India, MoMo China
10.46
RACV Australia
7.82
7
6=
Vizeum
Glico China, Allied Blenders & Distillers India
7.04
Beiersdorf Taiwan
6.74
8
8=
PHD
Firefly Regional, Skins Compression Australia, Lee Kum Kee Malaysia
5.95
Banana Boat Australia
5.43
9
8=
Dentsu Media
Puu Deng Pharma Taiwan, Pertamina Indonesia Project
3.50
Daikin India
2.58
10
10
MEC
Beiersdorf (Nivea) India, GE Capital Japan, INTI International University Malaysia
5.23
Microsoft (B2C) China
2.11
11
11
Initiative
The Victorian Electoral Commission Australia, The Economist Hong Kong, Kingpower Duty Free Thailand
2.95
Rabobank Australia
1.40
12
14
Havas Media
Bausch+Lomb China, Shakey's Pizza Philippines
5.52
Allied Blenders & Distillers India
0.66
13
12
Maxus
Thomas Jewellers Australia, BML Educorp Services India, ICC India
1.25
FWD Life Insurance Hong Kong
(0.29)
14
13
Universal McCann
Exide Life Insurance India， International Enterprise Singapore
9.34
Microsoft APAC
(8.80)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 140 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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