www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ April 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tiffany & Co., Old Navy, Samsonite, Herborist
96.14
2
2
McCann WorldGroup
Microsoft , Wyeth, Nippon
64.10
64.10
3
4
Dentsu
Auto Client
30.98
24.68
4
5
JWT
AIG, New Balance, CLP Group Project
18.46
18.46
5
6
Saatchi & Saatchi
Volkswagen
12.60
12.60
6
8
Lowe
Arda Kitchen Appliances, HNA Group
6.93
6.93
7
3
Publicis
Master Kong (biscuits & cookies)
25.20
8
9
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
9
7
TBWA
Lee Project, TCL Project, CAPSA Project
5.26
5.26
10
10
SapientNitro
MetLife, Citibank Project
4.91
4.91
11
12
Y&R
Johnny Walker Digital
6.49
Microsoft CRM
4.60
12
13=
DDB
World of Warcraft, Audi Project
15.15
Volkswagen (Some Brands)
2.55
13
13=
Leo Burnett
Yili (Pureday Yogurt & Da Guo Li Yogurt)
1.13
1.13
14
11
M&C Saatchi
Sony China Project
0.25
0.25
15
20
Grey Group
0.22
0.22
16=
13=
BBH
0.00
0.00
16=
13=
DraftFCB
0.00
0.00
16=
13=
Wieden & Kennedy
0.00
0.00
16=
13=
Iris
0.00
0.00
16=
13=
Bates
0.00
0.00
21
21
Havas Worldwide
AGENCY
RECENT WINS
Lion Systema, BOC Corporate
20.79
RECENT LOSSES
Johnny Walker Digital
FMCG Client
Master Kong (Biscuits & Cookies)
83.54
6.30
(4.41)