www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ April 2014
1
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tiffany & Co., Old Navy, Samsonite, Herborist
96.14
2
2
McCann WorldGroup
Microsoft , Wyeth, Nippon
64.10
64.10
3
4
Dentsu
Auto Client
30.98
24.68
4
5
JWT
AIG, New Balance, CLP Group Project
18.46
18.46
5
6
Saatchi & Saatchi
Volkswagen
12.60
12.60
6
8
Lowe
Arda Kitchen Appliances, HNA Group
6.93
6.93
7
3
Publicis
Master Kong (biscuits & cookies)
25.20
8
9
BBDO
Merck Clarityne, Choi Tai Fook & Platinum Project, BandAid Project
5.67
5.67
9
7
TBWA
Lee Project, TCL Project, CAPSA Project
5.26
5.26
10
10
SapientNitro
MetLife, Citibank Project
4.91
4.91
11
12
Y&R
Johnny Walker Digital
6.49
Microsoft CRM
4.60
12
13=
DDB
World of Warcraft, Audi Project
15.15
Volkswagen (Some Brands)
2.55
13
13=
Leo Burnett
Yili (Pureday Yogurt & Da Guo Li Yogurt)
1.13
1.13
14
11
M&C Saatchi
Sony China Project
0.25
0.25
15
20
Grey Group
0.22
0.22
16=
13=
BBH
0.00
0.00
16=
13=
DraftFCB
0.00
0.00
16=
13=
Wieden & Kennedy
0.00
0.00
16=
13=
Iris
0.00
0.00
16=
13=
Bates
0.00
0.00
21
21
Havas Worldwide
AGENCY
RECENT WINS
Lion Systema, BOC Corporate
20.79
RECENT LOSSES
Johnny Walker Digital
FMCG Client
Master Kong (Biscuits & Cookies)
83.54
6.30
(4.41)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ April 2014
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
Pepsi, L’Oreal China, Volvo
143.33
Glico
2
3
Carat
Microsoft, Ai Zhi Wei, Nokia (digital)
102.15
Ho Tram Hotel
3
11
PHD
Finance Client
16.54
4
1
OMD
Beiersdorf, Yili (TV Buying), Nutricia Early Life Nutrition
82.34
5
9
Havas Media
Bausch+Lomb，Kose Project, Taikang Project
12.17
12.17
6
4
Vizeum
Glico, C&S Electricals
11.62
11.62
7
10
MediaCom
Nissin Fooda, MoMo China
8.98
8.98
8
6
Dentsu Media
Auto Client
5.32
5.32
9
7
Starcom MediaVest
Liby (Search), Guangzhou Mobile, Quicksilver
5.04
5.04
10
5
ZenithOptimedia
Hunan Mobile(Buying), Biorio Pharm
8.60
11
12
Initiative
CPA
0.11
12
8
MEC
HuiYuan Juice, Ho Tram Hotel
4.27
Microsoft (B2C)
(3.21)
13
14
Maxus
0.00
Technology Client
(7.67)
14
13
Universal McCann
0.32
Microsoft (B2B)
(12.29)
AGENCY
RECENT WINS
Regus
RECENT LOSSES
134.03
78.36
16.54
Pepsi
Club Med
13.04
2.22
0.11
The R3 New Business League has been compiled each of the last 140 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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