www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ April 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
McCann WorldGroup
Microsoft, Mitsubishi Materials, Oaklawn Project
2.32
2.32
2
3
Ogilvy
Newways Project, ORIX Project, Skyscanner Project
1.53
1.53
3
1
Y&R
SBI ALApromo Project
1.03
0.73
4
6=
Leo Burnett
Rubbermaid
0.43
0.43
5
4
DDB
FXCM
0.30
0.30
6
5
Lowe
FrieslandCampina
0.20
0.20
7
6=
BBDO
0.07
0.07
8
6=
M&C Saatchi
0.01
0.01
9=
6=
TBWA
0.00
0.00
9=
6=
Bates
0.00
0.00
9=
6=
Saatchi & Saatchi
0.00
0.00
9=
6=
Wieden & Kennedy
0.00
0.00
9=
6=
Havas Worldwide
0.00
0.00
9=
6=
DraftFCB
0.00
0.00
9=
6=
Grey Group
0.00
0.00
9=
6=
Dentsu
0.00
0.00
9=
6=
JWT
0.00
0.00
9=
6=
Publicis
0.00
0.00
AGENCY
RECENT WINS
Miyazaki Broadcasting Project
RECENT LOSSES