www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Aug 2014
1
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3=
4
Leo Burnett
3=
5
Y&R
4
3
DDB
5
6
6
AGENCY
RECENT WINS Hamilton Housewares India, Eris Lifesciences India, Bandhan Bank India Consumer Affairs Victoria Australia Project, Shayer Developments Australia Project Newell Rubbermaid Japan, Shui On Land China Project, Tata Global Bevrages India Project Diageo Haig Club & Bailey's China, LandRover Singapore, Wearnes Automotive Singapore
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
73.6
Myer Australia
61.3
59.2
AMO Japan Project
54.4
31.8
Micromax Mobile India Project
30.1
35.5
LG New Zealand Project
30.1
Ayala Corporation Philippines Project, Bank of Thailand Project
32.2
Volkswagen China (Some Brands)
28.9
SapientNitro
Citibank Regional Project, Mondelez(Digital) Australia, MCM Singapore Project
16.0
11
Lowe
GKB Lens Pvt Ltd India Project, Ranbaxy Laboratories India, ITC India
15.6
Johnson's Baby Indonesia Project
14.9
7
7
JWT
16.6
SpiceJet India
14.2
8
12
BBDO
14.3
Hindustan Lifecare India
12.1
9
8
Dentsu
13.7
Sanyo Shokai Japan Project
11.8
10
9
Grey Group
Al-Maha Airways Sigapore, BJ Mercantile Philippines Project
11.9
GSK Hong Kong Project
11.7
11
10
Saatchi & Saatchi
Sands China, Pertamina Oil & Gas Indonesia, Electrolux Thailand
11.2
Icebreaker New Zealand Project
10.0
12
13
M&C Saatchi
Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China
4.4
Aditya Birla Money India
4.4
13
14
TBWA
METRO China Project, Oldenburger China Project, Pepsi China Project
4.9
Nissan Motors India
2.8
14
15
Publicis
Bisleri International India, Cooper Tires Australia, Barangaroo Australia
7.3
Fraser & Neave Malaysia
1.6
15
20=
FCB
Nathella Sampath Jewellery India,Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.9
16
16
BBH
HUL India, Piaggio India
0.4
17
17
Bates
0.3
18=
18=
Wieden & Kennedy
0.0
0.0
18=
18=
Iris
0.0
0.0
20
20=
Havas Worldwide
Transport for NSW Australia, Beyondblue Australia Project, La Trobe University Australia Myer Australia, Honda Auto Mobile(HRV Model) Thailand, Manila Bulletin Philippines Project Maruti Suzuki India, True Visions Thailand Project, Trung Nguyen Coffee Vietnam Project
France-Chine(Digital) China, Mercedes Benz China Project
4.4
16.0
0.4
IPL India Project
La Trobe University Australia
0.3
(0.1)