www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Aug 2014
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RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3=
4
Leo Burnett
3=
5
Y&R
4
3
DDB
5
6
6
AGENCY
RECENT WINS Hamilton Housewares India, Eris Lifesciences India, Bandhan Bank India Consumer Affairs Victoria Australia Project, Shayer Developments Australia Project Newell Rubbermaid Japan, Shui On Land China Project, Tata Global Bevrages India Project Diageo Haig Club & Bailey's China, LandRover Singapore, Wearnes Automotive Singapore
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
73.6
Myer Australia
61.3
59.2
AMO Japan Project
54.4
31.8
Micromax Mobile India Project
30.1
35.5
LG New Zealand Project
30.1
Ayala Corporation Philippines Project, Bank of Thailand Project
32.2
Volkswagen China (Some Brands)
28.9
SapientNitro
Citibank Regional Project, Mondelez(Digital) Australia, MCM Singapore Project
16.0
11
Lowe
GKB Lens Pvt Ltd India Project, Ranbaxy Laboratories India, ITC India
15.6
Johnson's Baby Indonesia Project
14.9
7
7
JWT
16.6
SpiceJet India
14.2
8
12
BBDO
14.3
Hindustan Lifecare India
12.1
9
8
Dentsu
13.7
Sanyo Shokai Japan Project
11.8
10
9
Grey Group
Al-Maha Airways Sigapore, BJ Mercantile Philippines Project
11.9
GSK Hong Kong Project
11.7
11
10
Saatchi & Saatchi
Sands China, Pertamina Oil & Gas Indonesia, Electrolux Thailand
11.2
Icebreaker New Zealand Project
10.0
12
13
M&C Saatchi
Hayama Shirt Japan Project, Microsoft Store China, Cetaphil & Loceryl China
4.4
Aditya Birla Money India
4.4
13
14
TBWA
METRO China Project, Oldenburger China Project, Pepsi China Project
4.9
Nissan Motors India
2.8
14
15
Publicis
Bisleri International India, Cooper Tires Australia, Barangaroo Australia
7.3
Fraser & Neave Malaysia
1.6
15
20=
FCB
Nathella Sampath Jewellery India,Mercury Energy New Zealand
1.9
Electricity Authority New Zealand
0.9
16
16
BBH
HUL India, Piaggio India
0.4
17
17
Bates
0.3
18=
18=
Wieden & Kennedy
0.0
0.0
18=
18=
Iris
0.0
0.0
20
20=
Havas Worldwide
Transport for NSW Australia, Beyondblue Australia Project, La Trobe University Australia Myer Australia, Honda Auto Mobile(HRV Model) Thailand, Manila Bulletin Philippines Project Maruti Suzuki India, True Visions Thailand Project, Trung Nguyen Coffee Vietnam Project
France-Chine(Digital) China, Mercedes Benz China Project
4.4
16.0
0.4
IPL India Project
La Trobe University Australia
0.3
(0.1)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ Aug 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Woolworths Australia, Friesland Campina Malaysia, Aje Thai Big Cola Thailand
71.74
Southern Union Malaysia
65.43
2
2
Mindshare
Bank Danamon Indonesia, Bajaj Auto India, Bangkok Airways Thailand Project
29.10
Pandora(Offline) Hong Kong
22.03
3
4
ZenithOptimedia
CP Group China, Skycity Auckland New Zealand, Stop Teen Moms Thailand
18.79
Bausch+Lomb China
17.32
4
3
OMD
Dubai Tourism Australia, JS Adways Group Taiwan, Kent RO Systems Limited India
29.88
Skycity Auckland New Zealand
17.24
5
5
Starcom MediaVest
AIG Malaysia, Diageo Australia, Lazada Malaysia, Open house Singapore
14.69
Garuda(Digital) Indonesia
12.38
6
6
Vizeum
Beijing Mobile China, Giti China
11.53
RAC WA(Digital) Australia
10.90
7
7
MediaCom
Sony Activation Regional, Symentac Regional, Roche Diagnostics India
10.61
RACV Australia
7.97
8
8
PHD
Micara Land Philippines Project, Philippines OPPO Mobile Technology, Alifetale.com Taiwan
7.38
Banana Boat Australia
6.40
9
10
Havas Media
World Kabaddi League India, Modern Brands Australia, Valspar Australia
10.54
JP Morgan (Digital) Taiwan
5.64
10
11
Dentsu Media
Menarini Korea, Canon India Project, Marmot Korea
6.35
KNT (Digital) Japan
5.53
11
9
MEC
Chow Sang Sang China Digital, Daum(Search) Korea, Food Panda Taiwan
9.07
Microsoft (B2C) China
5.33
12
12
Initiative
3.83
Aje Thai Big Cola Thailand
2.05
13
13
Maxus
1.92
Cotra Enterprise Malaysia
(0.96)
14
14
Universal McCann
14.21
AIG Malaysia
(4.90)
AGENCY
RECENT WINS
RAC WA Australia, Swinburne Online Austrlia, NSW China, Krating Daeng Thailand Project Shanghai Motor Thailand Project, Super Coffee Thailand Project, Pandora Hong Kong(Offline & Digital) Blizzard(WOW) China Project, Sevennights Korea, LF Korea
RECENT LOSSES
The R3 New Business League has been compiled each of the last 144 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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