www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ Aug 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Telstra Project, Climate Change Project, Almond Breeze Project
12.64
2
2
McCann WorldGroup
Consumer Affairs Victoria Project, Shayer Developments Project, AMF Bowling
8.90
8.90
3
3
Leo Burnett
Woolworth Retail，Bonds Retail,CFX (Digital), Diageo Media,
6.24
6.24
4
4
DDB
BT Financial Group, Merlin Entertainment Group
5.35
5.35
5
14=
Clemenger BBDO
Myer
5.00
5.00
6
5
SapientNitro
Mondelez, Metlife, Citibank Project
4.80
4.80
7
6
M&C Saatchi
IAG, A2 Milk，Lexus
3.50
3.50
8
7
JWT
Transport for NSW, Beyondblue Project, La Trobe University
2.87
2.87
9
9
BMF
NCE,MLA
0.85
10
10
The Monkeys
MLA
0.60
11
11
Publicis
Cooper Tires, Barangaroo, QBE
0.47
12
12
Grey Group
National Heart Foundation Project, Canberra Outlet, GPET Project
0.12
0.12
13
13
TBWA
OneShift Project, Krispy Kreme Project
0.05
0.05
14=
14=
Dentsu
Uber Global Project
0.00
0.00
14=
14=
Lowe
0.00
0.00
14=
14=
FCB
0.00
0.00
14=
14=
Iris
0.00
0.00
18
19
Havas Worldwide
0.00
La Trobe University
(0.52)
19
20
Saatchi & Saatchi
Petronas Lubricant
0.20
Lexus
(0.80)
20
8
Ogilvy
Conga Food
2.40
Myer
(3.35)
AGENCY
RECENT WINS
RECENT LOSSES
Microsoft CRM
The Smith Family
12.34
0.67
0.60
Tattsbet
0.43
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ Aug 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Carat
Woolworths， Nokia, Symington's, MasterCard, WA Police,
11.25
2
1
Mitchells
Food & Beverage Service Client, Federal Government
10.48
Modern Brands
10.33
3
3
OMD
Dubai Tourism，Coach, Deakin University, Momentum Energy
4.94
Sara Lee
3.25
4
4
ZenithOptimedia
Honda Lawn Mowers, Appliances Online, Mr Price, SBS, Rabobank
2.50
5
5
PHD
Infiniti Cars, The Fuel Agency, Simonds Homes
2.35
6
6
Starcom MediaVest
Diageo, ASICS sports fashion brand, MedTronic, Quiksilver
2.28
7
7
MediaCom
Fonterra, Westpac Project
2.84
8
10
Havas Media
Modern Brands， Valspar， Goodman Fielder
0.87
9
8
Initiative
RAC WA, Swinburne Online, Bing Lee
2.12
Rabobank
0.57
10
9
Vizeum
Ella Bache, BPI
0.71
Cosmax
0.51
11
11
Mindshare
Volvo
0.25
12
12
MEC
Banana Boat, Hallmark
0.18
Jemena
0.11
13
13
Maxus
Thomas Jewellers
0.05
Education Client
(0.13)
14
14
IKON
0.00
RAC WA
(4.19)
15
15
Universal McCann
3.45
Australian Federal Government
(4.55)
AGENCY
RECENT WINS
Coca-Cola, Tourism Queensland, City Chain, Regus
RECENT LOSSES
11.25
2.50
Banana Boat
2.27
1.39
Pacific Brands
0.98
0.87
0.15
The R3 New Business League has been compiled each of the last 144 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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