www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ Aug 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Hook Project, Perfetti Project, Jack Wolfskin, Winix, CJ Food Project
4.54
4.54
2
2
JWT
Electronic Client
1.86
1.86
3
3
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
1.85
4
7
Leo Burnett
Korea Telecom, Renault Samsung Motors Project
1.58
1.58
5
4
BBDO
Shinsegae International, Maeil Dairy Project, Airbnb, MG Insurance Project
1.33
1.33
6
5
DDB
Toray Project, F&D Net, KGB Beer, Pfizer
1.01
1.01
7
6
Ogilvy
ELCA Project, Kowa Project, Tiffany & Co., Baush+Lomb Project
0.99
0.99
8
8
Lowe
FrieslandCampina
0.20
0.20
9=
9=
Dentsu
0.09
0.09
9=
9=
FCB
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
Bates
0.00
0.00
9=
9=
Saatchi & Saatchi
0.00
0.00
14
14
Y&R
0.00
Microsoft CRM
(0.10)
15
15
TBWA
0.00
FMCG Client
(0.30)
16
16
Publicis
0.00
Renault Samsung Motors Project
(0.50)
AGENCY
RECENT WINS
RECENT LOSSES