www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ Aug 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Leo Burnett
Golden Arches(Digital/Socail Media), Sime Darby Property Project, Beverly Group Project
5.92
5.92
2
Ogilvy
TalentCorp Malaysia Project,Maxis, Inti University Project
3.78
3.78
3
3
JWT
Carlsberg
1.64
1.64
4
4
McCann WorldGroup
Versalink, Microsoft
1.38
1.38
5
6
DDB
Sime Darby Plantations Project, Kenanga Investment Bank
1.09
1.09
6
5
Lowe
FrieslandCampina
1.00
0.82
7
7
Y&R
FMCG Client
0.86
Microsoft CRM
0.56
8
8
Saatchi & Saatchi
Mister Potato, Mamee
0.35
Mondelez Sales
0.28
9
9
TBWA
Taylor's University Project, AirAsia Big Loyalty Programme Project
0.15
0.15
10
10
Grey Group
GSK Project, Maybank Project
0.11
0.11
11
11
Dentsu
AirAsia X Project
0.02
0.02
12=
12=
BBH
0.00
0.00
12=
12=
FCB
0.00
0.00
12=
12=
Bates
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
12=
12=
BBDO
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
18
18
Publicis
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Proton Project, Ayamas Project, Intel Project, BDRB Development Project
0.15
RECENT LOSSES
Finance Client
(1.06)