2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Aug 2021
1
RANK THIS MONTH
RANK LAST MONTH
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1
2
2
3
3
4
4
5
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6
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7
7
AGENCY
GOVT
RECENT WINS
Sentosa Development Corporation
MSD, Unilever Project, EXPO 2020 Ogilvy Project, Dairy Farm Project MOH, National Library Board, LTA, DDB SIM Project Management Institute Wunderman Thompson Project, Project Management Institute Dole Food Company Project, Grey Group Resorts World Genting Project, Dole Project Audi, English Premier League, BBDO Tripartite Alliance Project The Secret Little Agency StarHub
8
10
VMLY&R
9
8
McCann WorldGroup
10
9
Havas Worldwide
11
11
72andSunny
BAT Project, Google Project, Asian Civilization Museum Project, Colgate Project Pharma Client Direct Asia Project, Singapore Management University, Singapore Symphonia Company Limited Project Oppo Global IMDA IMDA (Infocomm Media Development Authority) Project OR AOR, Friesland Campina Project, Citibank Visa, Samsung e-Commerce PP (SEA) Project
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
37.1
29.3
140
11.7
11.7
61
4.7
4.7
17
3.6
3.6
10
2.4
2.4
6
2.0
2.0
4
2.0
2.0
1
1.8
1.8
11
1.7
1.7
2
1.6
1.6
6
1.5
1.5
2
1.5
1.5
9
1.1
1.1
4
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
12
12
MullenLowe Group
13
13
Publicis
14
14
R/GA
ViewSonic
0.8
0.8
2
15
15
Digitas
Arrow Electronics
0.3
0.3
1
16
16
Isobar
Technology Client
0.1
0.1
1
17
17
Saatchi & Saatchi
FMCG Client
0.0
0.0
1
18
18
Dentsu
Entertainment Client
0.0
0.0
1
2021 (Jan-Aug):
65.4
279
2020 (Jan-Aug):
32.9
146
YoY Comparison:
98.6%
91.1%