2022 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.0
7.0
78
Garnier - L'Oreal Vietnam (digital) Project, Kitkat - Nestle Vietnam (Social Media) Project
1.1
1.1
16
Saatchi & Saatchi
TOPCAKE, Skechers
1.0
1.0
5
4
Ogilvy
Nestlé, Sabeco Vietnam
0.7
0.7
15
5
5
Publicis Worldwide
Mitsubishi Group Project
0.5
0.5
2
6
6
Isobar
Vifon Joint Stock Company Project, Vietmap VN Project
0.4
0.4
10
7
7
Leo Burnett
Unilever
0.2
0.20
1
2022(Jan-Aug)
10.9
127
2021(Jan-Aug)
6.8
69
59.6%
84.1%
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu
The Procter & Gamble Company Project, VNPAY Project
2
2
VMLY&R
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Aug 2022 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
MediaCom
Lazada, GoCar, Vinamilk Planning & Digital, Go-Jek
3.70
3.70
4
-
Mediacom
Lazada
3.70
3.70
4
3
2
Mindshare
Nestle Vietnam, Masan Consumer, Hoa Phat Project, NUTIFOOD
3.13
1.63
4
4
11
Wavemaker
Mondelez, Danone, Shiseido, FWD Life Insurance Corporation
0.86
0.46
4
5
3
Zenith
L'Oreal
0.40
0.40
1
0.4
0.4
12
0.3
0.3
13
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
NestléVietnam Ltd., Philips Singapore Pte Ltd. Hayat Kimya Project, Tefal Vietnam Rohto, Acecook Vietnam Joint Stock Company, Fujifilm
RECENT LOSSES
PepsiCo
6
4
iProspect
7
5
dentsu X
8
6
Spark Foundry
Red Bull
0.2
0.2
1
9
7
Carat
Heineken Vietnam Brewery Limited Company
0.2
0.2
3
10
8
Starcom
Alcohol Client
0.15
0.2
1
2022(Jan-Aug)
9.8
49
2021(Jan-Aug)
5.5
22
77.5%
122.7%
2022 Creative & Media (Jan-Aug)
20.7
176
2021 Creative & Media (Jan-Aug)
12.4
91
67.6%
93.4%
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
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