R3 2023 August New Business League - APAC

Page 1

2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2023

1

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

42.3

42.3

240

36.6

36.6

113

25.1

24.0

86

21.6

21.6

99

21.2

21.2

78

Hero MotoCorp Limited India, Investa Australia, Vicinity Australia

20.9

20.6

153

Leo Burnett

Charles & Keith Group Korea

18.6

18.4

57

15.9

15.9

51

RANK THIS MONTH

RANK LAST MONTH

1

1

Ogilvy

2

2

BBDO

3

7

Grey Group

4

3

MSL

5

4

DDB

6

5

Dentsu

7

6

AGENCY

RECENT WINS

ESTIMATED YTD WIN REVENUE (USD $ m)

Momo Taiwan Project, Haidilao China, Watsons Hong Kong Project Yes23 Campaign Australia Project, CHIBA Prefecture (Aqualine Marathon) Japan Project Qatar Petroleum Qatar Project, Cyber Security Agency of Singapore Singapore, Naver Korea Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India SOGO Hong Kong Project, DLF Mall of India - The wedding tales India Project, Swire Properties Hong Kong Project

RECENT LOSSES

8

8

M&C Saatchi Group

AAM (Al Abdulghani Motors) Qatar, Qatar Rail Legacy Campaign Qatar Project, Kadim Al Saher Iraq Project

9

11

VMLY&R

EGO China, MediaCorp Singapore, Yonghui China

15.8

15.8

87

10

9

IPG Health

Pfizer Global

15.0

15.0

1

11

10

Havas Worldwide

Karnataka Bank India, Facebook India Online Services Pvt Ltd India Project, The Unlock Company India Project

15.0

15.0

45

12

18

Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project

14.3

14.0

42

13

35

FCB

12.7

12.7

144

14

12

Saatchi & Saatchi

10.3

10.3

38

15

13

Publicis Worldwide

Pharma Client Janpan

10.2

10.2

27

16

14

IDC Creations Production Studio

FMCG Client China

8.8

8.8

44

8.5

8.5

35

8.0

8.0

29

7.0

7.0

38

5.0

5.0

29

2023 (Jan-Aug):

355.1

1,692

2022 (Jan-Aug):

368.8

1,879

YoY Comparison:

-3.7%

-10.0%

Eco World (Duduk) Malaysia, PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Finance Bank India, CARTIER INTERNATIONAL India Project

17

15

McCann Worldgroup

General Motors China, Jubliant Food Works - Dominos India, Universal Beijing China Project

18

16

Digitas

Duolingo India, Crocs India India, Miele & Cie KG Australia Project

19

17

Prodigious

20

19

Mullenlowe Group

Club Med China Project, Heineken Brouwerijen B.V. China Project, Nippon Paint China Migros Turkey, Lazada Singapore Project, Singlife Singapore Project


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