2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
42.3
42.3
240
36.6
36.6
113
25.1
24.0
86
21.6
21.6
99
21.2
21.2
78
Hero MotoCorp Limited India, Investa Australia, Vicinity Australia
20.9
20.6
153
Leo Burnett
Charles & Keith Group Korea
18.6
18.4
57
15.9
15.9
51
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
BBDO
3
7
Grey Group
4
3
MSL
5
4
DDB
6
5
Dentsu
7
6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Momo Taiwan Project, Haidilao China, Watsons Hong Kong Project Yes23 Campaign Australia Project, CHIBA Prefecture (Aqualine Marathon) Japan Project Qatar Petroleum Qatar Project, Cyber Security Agency of Singapore Singapore, Naver Korea Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India SOGO Hong Kong Project, DLF Mall of India - The wedding tales India Project, Swire Properties Hong Kong Project
RECENT LOSSES
8
8
M&C Saatchi Group
AAM (Al Abdulghani Motors) Qatar, Qatar Rail Legacy Campaign Qatar Project, Kadim Al Saher Iraq Project
9
11
VMLY&R
EGO China, MediaCorp Singapore, Yonghui China
15.8
15.8
87
10
9
IPG Health
Pfizer Global
15.0
15.0
1
11
10
Havas Worldwide
Karnataka Bank India, Facebook India Online Services Pvt Ltd India Project, The Unlock Company India Project
15.0
15.0
45
12
18
Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project
14.3
14.0
42
13
35
FCB
12.7
12.7
144
14
12
Saatchi & Saatchi
10.3
10.3
38
15
13
Publicis Worldwide
Pharma Client Janpan
10.2
10.2
27
16
14
IDC Creations Production Studio
FMCG Client China
8.8
8.8
44
8.5
8.5
35
8.0
8.0
29
7.0
7.0
38
5.0
5.0
29
2023 (Jan-Aug):
355.1
1,692
2022 (Jan-Aug):
368.8
1,879
YoY Comparison:
-3.7%
-10.0%
Eco World (Duduk) Malaysia, PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Finance Bank India, CARTIER INTERNATIONAL India Project
17
15
McCann Worldgroup
General Motors China, Jubliant Food Works - Dominos India, Universal Beijing China Project
18
16
Digitas
Duolingo India, Crocs India India, Miele & Cie KG Australia Project
19
17
Prodigious
20
19
Mullenlowe Group
Club Med China Project, Heineken Brouwerijen B.V. China Project, Nippon Paint China Migros Turkey, Lazada Singapore Project, Singlife Singapore Project
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2023
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Mindshare
Unilever Australia, KFC Media Campaign Korea Project, CSL (China Sports Lottery) China
51.3
Chabaa Bangkok Co.,Ltd. Thailand
46.5
97
2
Wavemaker
Prada China, Lixiang China, Fotile China Project
44.9
43.2
51
3
3
Publicis Media
Pfizer Global
24.2
24.2
2
4
4
Zenith
Essity Australia, Royal Automobile Club Australia
18.5
17.7
25
5
5
Carat
Mengniu China, Amore Pacific China, Thai Health Promotion Foundation Thailand
15.8
15.3
71
6
7
NP Digital
12.5
12.5
161
7
6
OMD
8
10
Initiative
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
LaCorium Health Australia, Strata Business Australia, Live Linen India Project AMART Australia Australia, Brillon (SC Johnson) India, Interislander New Zealand Monde Nissin Philippines, ASB Bank Australia, British Council Singapore Karnataka Bank India, Jio Cinema India, TATA International Business India Vivo India Technology, Club Med China, Reckitt Benckiser Indonesia Toiletries_and_PersonalCare
12.8
Rahbar Pakistan
12.2
42
15.1
Carlsberg Group Global
11.0
38
12.4
10.9
47
11.3
9.9
24
9
9
Havas Media
10
8
EssenceMediacom
11
12
LS Digital
TATA Realty India, Blinkit India, Furlenco India
8.7
8.7
80
12
11
iProspect
Carlsberg Group Global, PETRONAS Malaysia, Honda Automobile Thailand, PTT Public Company Thailand
7.9
7.8
69
13
13
Starcom
HKMC Annuity Hong Kong, Goldilocks Philippines
7.6
Vital Tea Pakistan
6.8
18
14
14
PHD
Adhinath Agro India, RYZE (Phillip Morris) India, Jollibee Hong Kong
7.2
Priceline Australia
6.8
33
15
15
Dentsu X
5.0
4.6
43
16
16
Hearts & Science
4.2
4.2
9
17
17
Ryvalmedia
3.0
3.0
33
18
18
Atomic 212
2.4
2.1
10
19
19
Digitas
Travel & Tourism Client
2.1
2.0
14
Performics
Aditya Birla Group India, Cashe India
1.9
1.9
23
2023 (Jan-Aug):
244.0
916
2022 (Jan-Aug):
223.1
1,046
YoY Comparison:
9.4%
-12.4%
2022 Creative & Media (Jan-Aug):
599.1
2,608
2021 Creative & Media (Jan-Aug):
591.9
2,925
YoY Comparison:
1.2%
-10.8%
20
20
Nice Israel Digital, Kao (Taiwan) Corporation Taiwan Project, Pt. Suzuki Indomobile Motor Indonesia V Credit Hong Kong, MOX by Standard Chartered Hong Kong Deaf Connect Diversified Projects Australia, Allied Express Australia, Live Nation - Vodafone Partner Events Australia My Muscle Chef Australia, Victoria University Australia, The Growth Faculty Australia
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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