2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Aug 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
42.3
42.3
240
36.6
36.6
113
25.1
24.0
86
21.6
21.6
99
21.2
21.2
78
Hero MotoCorp Limited India, Investa Australia, Vicinity Australia
20.9
20.6
153
Leo Burnett
Charles & Keith Group Korea
18.6
18.4
57
15.9
15.9
51
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
BBDO
3
7
Grey Group
4
3
MSL
5
4
DDB
6
5
Dentsu
7
6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Momo Taiwan Project, Haidilao China, Watsons Hong Kong Project Yes23 Campaign Australia Project, CHIBA Prefecture (Aqualine Marathon) Japan Project Qatar Petroleum Qatar Project, Cyber Security Agency of Singapore Singapore, Naver Korea Project Destination NSW India, Soho House India, Economic Development Division International Public Relations Services India SOGO Hong Kong Project, DLF Mall of India - The wedding tales India Project, Swire Properties Hong Kong Project
RECENT LOSSES
8
8
M&C Saatchi Group
AAM (Al Abdulghani Motors) Qatar, Qatar Rail Legacy Campaign Qatar Project, Kadim Al Saher Iraq Project
9
11
VMLY&R
EGO China, MediaCorp Singapore, Yonghui China
15.8
15.8
87
10
9
IPG Health
Pfizer Global
15.0
15.0
1
11
10
Havas Worldwide
Karnataka Bank India, Facebook India Online Services Pvt Ltd India Project, The Unlock Company India Project
15.0
15.0
45
12
18
Lenovo (B2B) Global, VIVO Mobile Wunderman Thompson Pvt. Ltd. India Project, Hafele India Project
14.3
14.0
42
13
35
FCB
12.7
12.7
144
14
12
Saatchi & Saatchi
10.3
10.3
38
15
13
Publicis Worldwide
Pharma Client Janpan
10.2
10.2
27
16
14
IDC Creations Production Studio
FMCG Client China
8.8
8.8
44
8.5
8.5
35
8.0
8.0
29
7.0
7.0
38
5.0
5.0
29
2023 (Jan-Aug):
355.1
1,692
2022 (Jan-Aug):
368.8
1,879
YoY Comparison:
-3.7%
-10.0%
Eco World (Duduk) Malaysia, PepsiCo (Pepsi) Malaysia, AIG Malaysia Torrent Pharma India, AU Small Finance Bank India, CARTIER INTERNATIONAL India Project
17
15
McCann Worldgroup
General Motors China, Jubliant Food Works - Dominos India, Universal Beijing China Project
18
16
Digitas
Duolingo India, Crocs India India, Miele & Cie KG Australia Project
19
17
Prodigious
20
19
Mullenlowe Group
Club Med China Project, Heineken Brouwerijen B.V. China Project, Nippon Paint China Migros Turkey, Lazada Singapore Project, Singlife Singapore Project