2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia / Aug 2023
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
M&C Saatchi Group
Raena Beauty Project, Astra Credit Company (ACC One & Satir Kanan), TikTok Project
2.1
2.1
8
2
Leo Burnett
GIZ Project
1.8
1.8
6
3
3
Dentsu
Auto Client
1.3
1.3
30
4
4
Ogilvy
Nestlé, PT Mitra Adi Perkasa Project
0.5
0.5
6
5
5
BBDO
Dexa Medica, Guinness Project
0.3
0.3
2
6
6
Publicis Worldwide
IT Client
0.3
0.3
1
2023 Jan-Aug:
6.2
53
2022 Jan-Aug:
4.5
77
YoY Comparison:
37.6%
-31.2%
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
2
2
Wavemaker
3
3
iProspect
4
4
EssenceMediacom
5
5
PHD
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.6
1.3
14
1.0
1.0
2
0.7
0.7
11
0.7
0.7
1
VIVO Indonesia
0.5
0.5
1
0.4
0.4
4
AGENCY
RECENT WINS
Godrej, Bank Jago, Noice XL Axiata (Digital), PT Ajinomoto Indonesia Ministry of Tourism, Indonesia Project, Hindo, Reckitt Benckiser Toiletries_and_PersonalCare
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
6
6
Carat
Realme (PT. Global Mobile Indonesia), MAP Active
7
7
Starcom
FMCG Client
0.3
0.3
1
8
8
Dentsu X
Pt. Suzuki Indomobile Motor
0.2
0.2
3
9
9
M/SIX
Hypermart
0.2
0.2
3
10
10
Initiative
Bonteh, Delbis, Gisi (PT Frastrata Buana)
0.0
0.0
1
11
11
OMD
Suntory Beverage & Food
0.3
0.0
1
2023 Jan-Aug:
5.0
45
2022 Jan-Aug:
14.8
94
YoY Comparison:
-66.5%
-52.1%
2023 Creative & Media ((Jan-Aug)
11.2
98
2022 Creative & Media ((Jan-Aug)
19.3
171
-42.1%
-42.7%
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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