2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE New Zealand / Aug 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Griffin's Project, Go Healthy Project, Vector Metering, Seequent
0.6
0.56
5
2
MBM
Retail Client
0.2
0.15
1
3
3
M&C Saatchi Group
New Zealand Rugby
0.1
0.09
1
4
9
DDB
Others Client
0.0
0.02
2
2023(Jan-Aug)
0.8
9
2022(Jan-Aug)
4.5
26
YoY Comparison:
-81.7%
-65.4%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE New Zealand / Aug 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
OMD
Interislander, Stuff, Frucor Suntory, Suntory Beverage & Food, Traffic NZ Ltd
0.9
0.83
6
2
Starcom
Toyota Motor Corporation
0.3
0.25
1
3
3
Spark Foundry
Toyota Motor Corporation, PUIG
0.2
0.15
1
4
4
Publicis Media
FMCG Client
0.2
0.15
1
5
5
MBM
Government Client
0.1
0.08
1
6
6
Atomic 212
Ponant
0.1
0.05
1
7
7
iProspect
Toursim Queensland
0.0
0.02
1
2023(Jan-Aug)
1.1
12
2022(Jan-Aug)
3.4
31
YoY Comparison:
-68.4%
-61.3%
2023 Creative & Media (Jan-Aug)
1.9
21
2022 Creative & Media (Jan-Aug)
7.9
57
-76.0%
-63.2%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
2