2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE UK / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
VMLY&R
Pharma Client
6.48 5.80
RECENT LOSSES
No.of Wins
6.48
10
5.41
40
2
2
M&C Saatchi Group
Covid Inquiry, Science in Sport, UK Finance
3
3
Adam&Eve
Savills, Halifax, BT Business, Inspired Villages, SharkNinja Project
5.35
5.35
6
3.18
3.18
12
2.10
2.10
10
1.55
1.55
1
1.23
1.23
4
Currys Group Limited
4
4
Havas Worldwide
Jordans Cereal, Singapore Tourism Board, Virgin Voyages Project, Vwfs Fleet
5
5
R/GA
Wio, Burberry, Beam Suntory, June Sarpong Project
6
6
BBH
7
7
MullenLowe Group
8
8
Dentsu
Auto Client
0.94
0.94
10
9
9
MSL
Currys Group Limited
0.85
0.85
4
10
10
Neverland
Innocent Drinks
0.78
0.78
2
11
11
Taylor Herring
PERNOD RICARD Project
0.78
0.78
4
12
12
McCann Worldgroup
Durex
0.78
0.78
1
13
13
Saatchi & Saatchi
John Lewis PLC, Ovo Energy Ltd., Alvarium Tiedemann, John Lewis Partnership
0.70
0.70
6
14
14
Elvis
Tate & Lyle Sugars, Lyle’s Golden Syrup
0.70
0.70
2
15
15
Perfect Storm
Inntravel Digital, Costcutter Digital
0.70
0.70
2
16
16
SalterBaxter
Financial Services Client
0.70
0.70
3
17
17
Digitas
Restaurants Client
0.70
0.70
3
18
18
Harbour
BACX, Network Brand & Creative
0.66
0.66
2
19
19
Wunderman Thompson BHF CRM, Virgin Red, Beko
0.66
0.66
3
20
20
New Commercial Arts
0.62
0.62
2
38.5
174
The Football Association Premier League Limited Freemans Grattan Holdings, Department of Health and Social Care, Freixenet Project
Vodafon Project, Orchard Pig
2023 (Jan-Aug):
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE UK / Aug 2023 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.61
4
3.83
7
3.22
3.22
4
3.44
2.20
4
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
EssenceMediacom
Flutter Entertainment plc Gambling, Bourne Leisure Group Travel, Skybet, Flutter
9.61
3
iProspect
Carlsberg Group, Netflix, Saga, Next, Center Parcs
3.98
2
Croud
Aira, Frasers Group, Informa PLC Project, Magnet Kitchens
RANK THIS MONTH
RANK LAST MONTH
1
1
2 3
AGENCY
RECENT LOSSES
Allwyn
4
13
Wavemaker
Paraspara, Wayfair (Uk) Limited, William Hill Holdings Limited
5
5
Brainlabs
Estée Lauder
1.16
1.16
1
6
6
PHD
Neilson Financial Services
0.91
0.91
1
7
7
Havas Media
Badoo, Dr Martens, Bumble, Brompton Project
1.05
Ella’s Kitchen
0.99
5
8
-
MediaHub
HubSpot
1.16
Netflix
0.78
1
9
-
NP Digital
Fountain Filters, Total Mobile Ltd
0.70
0.70
17
10
8
OMD
John Lewis Finance, Cabinet Office
0.61
0.61
3
11
39
Digitas
Alcohol Client
0.50
0.50
2
12
9
Omnicom Media Group LNER
0.49
0.49
1
13
15
Carat
Mint Velvet Project, SCS Furniture Stores
0.49
0.49
2
14
10
Universal McCann
Fidelity International
0.58
0.35
1
15
12
Total Media
AJ Bell, Scholl Project
0.31
0.31
2
16
16
Bountiful Cow
Savills, La Famiglia Rana
0.31
0.31
2
17
24
Goodstuff
UK Finance, Ella’s Kitchen
0.21
0.21
2
18
14
Cheil
Priority Pass
0.19
0.19
1
19
17
Assembly
Mandarin Oriental Hotel Group
0.16
0.16
1
20
18
Bicycle London
Tate & Lyle Sugars
0.16
0.16
1
28.1
77
2023 (Jan-Aug):
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Junketing ROI.
2