2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE US / Aug 2023
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
150.0
150.0
1
Verizon US, Jameson US, Verizon US B2B
94.1
91.1
8
Wunderman Thompson
Lenovo (B2B) Global, Breyers US, Campari US CRM
33.5
33.5
11
Dentsu
Apple TV+ US
32.6
32.6
56
21.3
6
12.1
12.1
23
7.9
7.9
13
6.6
6.6
20
6.6
6.6
20
5.2
5.2
5
5.0
5.0
5
4.7
4.7
12
RANK THIS MONTH
RANK LAST MONTH
1
1
IPG Health
Pfizer Global
2
5
Ogilvy
3
-
4
2
AGENCY
RECENT WINS
MLB US, Chili's US Project, Amazon Prime Global, Allstate US, TurboTax US, Innovasport US, Google Career Certificates US Confidential Telecom US, Chanel US Project, Coca-Cola US Project General Motors Company US Project, BEAM SUNTORY INC US, Texas A&M US, Alicorp US, ADT US, Conn's HomePlus US Samsung Electronics Co Ltd US, Sierra Nevada Brewing Company, The Aspen Group US, Gift of Life US Pro Bono / Project, Manscaped US JPMorgan Chase US, Communities in Schools US, Science in Sport US,
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5
3
Wieden & Kennedy
6
4
R/GA
7
21
Grey Group
8
6
PXP
9
7
VMLY&R
10
8
Saatchi & Saatchi
11
9
DDB
12
10
M&C Saatchi Group
13
11
Code and Theory
Finance Client
4.5
4.5
6
14
12
VaynerMedia
Bose Global
5.0
4.5
1
15
13
Accenture Song
Edward Jones US
4.0
4.0
1
4.0
4.0
8
3.9
3.9
4
Ruiz Foods US, Mariner Wealth Advisors US, UCLA US Project Tillamook County Creamery Association (Chute) US, Maker's
22.3
TurboTax US
16
14
Barkley
17
15
Leo Burnett
18
16
Terri & Sandy
NestléHealth Science US
3.0
3.0
1
19
17
FCB
Intuit Quickbooks US
3.0
3.0
1
20
18
BBH
IT Client
3.0
3.0
1
2023 (Jan-Aug)
331.8
281
2022 (Jan-Aug)
228.7
284
YoY Comparison:
45.1%
-1.1%
2023 MEDIA AGENCIES NEW BUSINESS LEAGUE US / Aug 2023 RANK THIS MONTH
RANK LAST MONTH
1
1
Publicis Media
2
2
Omnicom Media Group L'Oreal US
3
3
Mediabrands
AGENCY
RECENT WINS
Signet Jewelers US, Pfizer US
Bristol Myers Squibb DTC Brand US Next Gen Surface Care US, PerfectApps US, Healthy Minds NYC Beiersdorf, Vans Global, Boehringer Ingelheim HCP US
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
115.1
4
60.0
60.0
1
22.5
22.5
2
17.7
17.7
266
15.3
4
ESTIMATED YTD WIN REVENUE (USD $ m) 120.4
RECENT LOSSES
Under Armour Global
4
4
NP Digital
5
25
OMD
6
6
Camelot
Hardee’s and Carl’s Jr. US
15.0
15.0
1
7
7
Zenith
Adobe Systems Incorporated
15.0
14.5
1
15.2
11.7
2
8.5
8.5
3
6.2
6.2
5
4.8
4.8
6
4.7
4.7
6
8
5
Initiative
Constellation Brands North America, Montenegro SPA US
9
8
Starcom
Rite Aid Corporation US Silversea Global, Dow Jones US, Schwan’s company Brands US, Brightspeed US, Nestle Purina US, Self Esteem Brands Kroger US, Max Mara US, Crayola US, McCormick & Co US & Canada
24.8
Edward Jones US
Carlsberg Group Global
10
9
Mediahub
11
10
Wpromote
12
11
Dentsu x
13
12
Hearts & Science
Jaguar Land Rover (JLR) Global
6.0
4.5
1
14
13
PHD
Philips Domestic Appliances Global
3.8
3.8
1
15
14
iProspect
Carlsberg Group Global
3.4
3.4
1
16
15
Digitas
Luxury Client
3.2
3.2
3
17
16
Mediaplus
Siemens Global
2.5
2.5
1
18
17
Cavas Worldwide
Edward Jones US
2.0
2.0
1
19
18
R&R Partners
Brand USA US
2.0
2.0
1
20
19
Innocean
Korean Air US
2.0
2.0
1
2023 (Jan-Aug)
133.5
352
2022 (Jan-Aug)
189.2
93
YoY Comparison:
-29.4%
278.5%
2023 Creative & Media (Jan-Aug)
465.4
633
2022 Creative & Media (Jan-Aug)
417.9
377
YoY Comparison:
11.4%
67.9%
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Jun keting ROI.
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