www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia/ August 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Australia Post Project, CEEFA Consulting Project
9.75
9.75
2
2
DDB
Beer Wine & Spirits, Westpac Bank, IKEA
8.65
8.65
3
20
TBWA
TabCorp, Lion, David Jones
6.54
4
12=
Saatchi & Saatchi
St.George Bank, Toyota projects
5.50
5.50
5
4
McCann WorldGroup
TabCorp Australia, Lion Australia
5.29
5.29
6
3
Ogilvy
Yellow Pages, Janssen Pharmaceuticals Project, State Water Project
9.05
7
5
Clemenger BBDO
Nestle Project, Lion Project
1.30
1.30
8
6
Lowe
Office of Road Safety
1.00
1.00
9
7
Leo Burnett
Symantec Project, Twinings APAC
0.94
0.94
10
8
Publicis
NT Tourism Project, Personalised Plates Queensland
1.05
11
10
JWT
Singapore Tourism Board, Michelle Bridges Project, Pataks
0.68
0.68
12
9
Grey Group
Bakers Delight, Department Of Immigration & Citizenship Project,General Healthcare Group Project
0.64
0.64
13
11
Dentsu
Hochiki Project
0.11
0.11
14
12=
DraftFCB
0.08
0.08
15=
12=
SapientNitro
0.00
0.00
15=
12=
Iris
0.00
0.00
15=
12=
Havas Worldwide
0.00
0.00
15=
12=
The Monkeys
0.00
0.00
15=
12=
BMF
0.00
0.00
15=
12=
Host
0.00
0.00
21
21
Droga5
0.00
Telstra Awards
(0.75)
22
22
M&C Saatchi
0.70
David Jones
(3.13)
AGENCY
RECENT WINS
VicHealth Brand Identity, V8 Supercar, MX Mobile Project
RECENT LOSSES
Pernod Ricard
St.George Bank
Peters Ice Cream
5.94
4.54
0.72
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Australia/ August 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
General Electric, Hotels.com, Menarini, Bentley Motors
3.99
2
2
ZenithOptimedia
NSW Government, Mitsubishi, Tiger Airways
3.99
Mortgage Choice
3.54
3
3
Mitchells
Shine Lawyers, Sportingbet
3.35
RACWA
2.98
4=
6
Havas Media
Zoetis, The Athlete's Foot, CPA
2.10
Audemars Piguet,
2.10
4=
7
Initiative
RACWA, Sony Music Entertainment,
2.10
6
5
Vizeum
Siemens
1.71
7
8
Carat
British Airways, MRC, Tourism California
1.41
1.41
8
13
Mindshare
Origin Energy, MCC, Specsavers
1.50
1.40
9
9
PHD
Real Estate Institute of Victoria, Solahart
1.24
1.04
10
11
Universal McCann
NSW Government, Tourism California, Oodles, Danone and Murray Goulburn
2.67
Origin Energy
0.92
11
10
IKON
Clinique, Estee Lauder, Bing Lee
1.05
iNova
0.90
12
12
Maxus
Mortgage Choice, V8 Supercars
0.36
13
14
OMD
Santos, Selleys, Finder
1.50
Hershey's Asia Pacific
(0.34)
14
4
MediaCom
Australian Salary Packaging Industry Association, Catch of the Day, Tabcorp
2.15
NSW Government
(0.63)
15
15
Starcom MediaVest
Europcar Digital, Lumo Energy
0.59
Top Deck
(0.64)
AGENCY
RECENT WINS
RECENT LOSSES
3.94
2.10
MyBudget Digital
1.71
0.36
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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