www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ August 2013
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RANK THIS MONTH
RANK LAST MONTH
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McCann WorldGroup
Suning China, China Merchants Bank China
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
121.15
119.26
Tourism Victoria Project, SNF, UCB Project
98.44
96.16
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
5
JWT
China Unicom, China Auto Rental
59.28
55.02
5
6
Leo Burnett
China Mobile, Vasto, BMW Greater China
35.58
35.58
6
4
Publicis
ChangAn Car， 21-Super-Vita， Dangdang
35.39
35.39
7
7
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
8
10
Grey Group
GSK Project, P&G Project, DELL Project
18.11
18.11
9
9
BBH
Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project
17.64
16.61
10
11
Y&R
Clarks Global, Qoros Global
14.33
14.33
11
8
DDB
SVW Project, Huawei, Guiyang IFC
18.05
12
12
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
13
13
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
14
14
DraftFCB
Yang Sheng Tang Project, Shanghai Pudong Development Bank Project
8.73
15
15
TBWA
Nissan Infiniti, Bosch
0.95
0.95
16=
16=
Wieden & Kennedy
0.00
0.00
16=
16=
M&C Saatchi
0.00
0.00
16=
16=
Iris
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
21
21
Dentsu
Yili Products Digital
1.92
(10.68)
22
22
Bates
ASUS Global
3.15
Tourism Australia
Calbee
Buick
11.75
3.34
(22.05)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ August 2013
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
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1
OMD
China Telecom, Agile Real Estate， Guangdong Development Bank
98.75
Hershey's Asia Pacific
78.28
2
2
Carat
Stella Group Search, iMax Search, EMC DSP
69.72
Perfetti Van Melle
63.42
3
3
ZenithOptimedia
Marubi, Krung thai Bank, SCA
58.26
L’Oreal Project
48.18
4
4
Havas Media
Aopiya SEM, Polish Ministry of Economy Project, Hanergy China Project
25.26
25.26
5
8
PHD
Converse, Norwegian Salmon Board
16.85
16.85
6
6
MEC
General Electric,GEMS Education,Weetabix
15.25
15.25
7
5
Mindshare
Royal Pet Food, Qoros, Jindong, Amway Nutrilite
33.39
8
7
MediaCom
Sony Asia Pacific, Fonterra, Pazzo Project
12.13
9
10
Universal McCann
Hershey's Asia Pacific, Florentia Village, NTT
9.88
10
9
Vizeum
SAIC Datong, Munchy's, Jinluo Group, Munchy's
4.85
4.85
11
11
Initiative
Ariston, Cerebos, Bose
2.27
2.27
12
12
Dentsu Media
The International Olympic Committee Asia Pacific
0.79
0.79
14
14
Maxus
13
13
Starcom MediaVest
AGENCY
RECENT WINS
1.26 Garuda Indonesia Global, Liby Search Project
1.64
RECENT LOSSES
LG Global
15.12
12.13
Burberry
Uni-President
5.15
(9.51)
(11.20)
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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