www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ August 2013
1
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Suning China, China Merchants Bank China
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
121.15
119.26
Tourism Victoria Project, SNF, UCB Project
98.44
96.16
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
5
JWT
China Unicom, China Auto Rental
59.28
55.02
5
6
Leo Burnett
China Mobile, Vasto, BMW Greater China
35.58
35.58
6
4
Publicis
ChangAn Car， 21-Super-Vita， Dangdang
35.39
35.39
7
7
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
8
10
Grey Group
GSK Project, P&G Project, DELL Project
18.11
18.11
9
9
BBH
Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project
17.64
16.61
10
11
Y&R
Clarks Global, Qoros Global
14.33
14.33
11
8
DDB
SVW Project, Huawei, Guiyang IFC
18.05
12
12
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
13
13
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
14
14
DraftFCB
Yang Sheng Tang Project, Shanghai Pudong Development Bank Project
8.73
15
15
TBWA
Nissan Infiniti, Bosch
0.95
0.95
16=
16=
Wieden & Kennedy
0.00
0.00
16=
16=
M&C Saatchi
0.00
0.00
16=
16=
Iris
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
21
21
Dentsu
Yili Products Digital
1.92
(10.68)
22
22
Bates
ASUS Global
3.15
Tourism Australia
Calbee
Buick
11.75
3.34
(22.05)