www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ August 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
MAC Cosmetics Project, Novartis Project, AsiaHep Project
4.65
3.90
2
3
DDB
HK Trade Development Council, Henderson, Bayer Regional
1.86
1.86
3
2
Leo Burnett
Twinings, Shun Hing Group Proejct, Pfizer Harmonet
1.87
0.87
4
4
Grey Group
Wellcome
0.76
0.76
5
5
McCann WorldGroup
Sino Group Project, Social Central Project
1.46
0.71
6
9=
JWT
GSK, K7 Computing
0.64
0.64
7
6
TBWA
Infiniti Hong Kong Project, Art Basel Project, AIA
0.46
0.46
8
7
Y&R
0.45
0.45
9
8
Publicis
0.36
0.36
10
9=
Lowe
Garuda Indonesia Global
0.20
0.20
11=
11
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.12
0.12
11=
15=
Saatchi & Saatchi
0.12
0.12
13
12
M&C Saatchi
British Council
0.10
0.10
14=
13=
BBDO
Starbucks Corporation Project
0.01
0.01
14=
14=
Dentsu
0.01
0.01
16=
15=
Bates
0.00
0.00
16=
15=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ August 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
10
OMD
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
2.94
ETRADE Securities
2.56
Fast New, ETRADE Securities, PepsiCo
2.19
Fonterra
1.69
PHD
Office of the Ombudsman, President Pharmaceutical, Golden Resources
1.05
1.05
2
MediaCom
Hong Kong Broadband Network, VW, Air Seychelles
1.05
0.95
5
4
Vizeum
0.64
0.64
6
8
Havas Media
Qin Jia Yuan Publishing Project
0.62
0.62
7
6
ZenithOptimedia
Hong Kong Broadband Network
0.44
0.44
8
7
Maxus
Pandora Digital, British Council Digital
0.51
9
9
Initiative
0.15
0.15
10=
11=
MEC
0.00
0.00
10=
11=
Dentsu Media
0.00
0.00
12
5
13
14
PepsiCo
0.36
Mindshare
ITV, Taobao China Holding Limited, Modern Media Project
1.08
13
Starcom MediaVest
Garuda Indonesia Global
0.11
(0.40)
14
Universal McCann
Coca-Cola Project
0.01
(0.50)
Pandora Digital
(0.25)
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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