www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ August 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mudra DDB
Lotus Shopping Centres, The Hindu, InOrbit Malls
765.97
Amira Food
756.80
2
2
Ogilvy
National Skill Development Corporation, Adani Wilmar, AIMA
462.72
Star Plus
462.72
3
4
McCann WorldGroup
Ratnakar Bank Project, A R Rahaman Project, KMB Estates
218.33
217.85
4
3
Leo Burnett
IDFC Mutual Fund, Axis Bank Project, Birla Sunlife Mutual Fund Project
212.08
212.08
5
5
Lowe
The Wadia Group, Cotton Asia Textile Industries, OLX.in
149.30
149.30
6
11
JWT
SpiceJet, K7 Computing, KidZania
164.68
7
6
RK Swamy BBDO
Tourism Australia
77.20
77.20
8
7
Dentsu
Toshiba,Mandom, Suntory Narang, Max Healthcare
66.97
66.97
9
8
Grey Group India
Central Bank of India, Indiabulls Housing Finance Project, ICICI Bank
69.00
10
12
Havas Worldwide
Del Monte
41.01
11
9
DraftFCB
HCL Technologies, M.M Publications, Prabhat Film Company
30.88
12
10
Bates 141
13
15
BBH
14
16
15=
AGENCY
RECENT WINS
RECENT LOSSES
Cargill
SpiceJet
132.93
44.87
41.01
Abbott Digene
26.06
24.61
24.61
DSP BlackRock Mutual Fund
24.13
24.13
TBWA
Celio, Nissan Datsun
28.95
13=
Contract Advertising
Star Plus
14.48
14.48
15=
13=
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
14.48
14.48
17
17
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
18=
18=
M&C Saatchi
0.00
0.00
18=
18=
Percept
0.00
0.00
18=
18=
Law and Kenneth
0.00
0.00
18=
18=
Iris
0.00
0.00
18=
18=
Wieden & Kennedy
0.00
0.00
18=
18=
Madison Creative
0.00
0.00
24
24
Saatchi & Saatchi
0.00
Style Spa
Roche Project
Experion
19.30
2.90
(28.95)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ August 2013
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
9
Starcom MediaVest
Tata Motors Digital. DBS Bank Digital. Reliance General Insurance Project
262.96
248.49
2
1
Lintas Media Group
India Power
165.26
165.26
3
3
OMD
Nova Medical Centers, Go Daddy India, Adlabs Imagica
161.64
4
2
Lodestar Universal
Santoor
120.63
5
8
Mindshare
All India Congress, Swiss Air, Natraj Oil Mills
174.89
6
5
Maxus
Unitech, HCL Technologies, Prabhat
99.64
99.64
7
6
MediaCom
bookmytable.in, Mars Wrigley
89.26
89.26
8
10
Carat
Tzinga, Mosons Extractions, Hector Beverages
95.33
9
11
MEC
Reliance, General Electric
10
4
Havas Media
11
7
12
AGENCY
RECENT WINS
RECENT LOSSES
SCA
132.69
120.63
LG
116.99
Luxottica
85.68
113.39
Ruchi Soya
82.03
Bloomberg TV
145.72
DBS Bank
75.75
ZenithOptimedia
SCA, Gopal Zarda, Panasonic, Intuit
104.22
Unitech
75.27
12
Dentsu Media
kurlon, Indian Army
13
14=
PHD
14
13
Madison Media
15=
14=
15=
17
53.46
53.46
24.13
24.13
69.96
4.34
TME
0.00
0.00
14=
Allied Media
0.00
0.00
17
Vizeum
0.00
Maxx Mobiles, Ruchi Soya
TTK Healthcare
(9.65)
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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