www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ August 2013
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RANK THIS MONTH
RANK LAST MONTH
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Kaneka Project, Verisign Project,TOEIC Project
9.04
Tempur
9.03
6=
BBDO
Old Navy, Tourism Australia
1.90
Braun
1.88
3
6=
Leo Burnett
Smirnoff, Pfizer, Mini BMW, Scoot Airlines
1.70
1.70
4
5
DDB
JT, Takeda
1.41
1.41
5
4
Y&R
Tokyu Corporation, Xing, Nikon Project
1.31
1.31
6
2
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
0.75
0.75
7
3
TBWA
0.38
0.38
8
10=
Bates
ASUS Global
0.30
0.30
9
10=
Saatchi & Saatchi
Braun Project, De'Longhi Project, Eukanuba Project
0.30
0.30
10
8
JWT
STB
0.41
0.36
11
18
M&C Saatchi
Honda Project, JCB Card Project
0.05
0.05
12=
9
Wieden & Kennedy
0.00
0.00
12=
10=
Havas Worldwide
0.00
0.00
12=
10=
Lowe
0.00
0.00
12=
10=
DraftFCB
0.00
0.00
16
10=
Grey Group
0.00
Godiva
(0.04)
17
10=
Dentsu
0.00
Old Navy
(0.30)
18
10=
Publicis
0.00
Pfizer
(0.50)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ August 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
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Mindshare
Dyson, Jaguar Land Rover, Mondelez
1.63
2
2
Universal McCann
Ginza Clinic, Hershey's Asia Pacific
1.54
3
-
Dentsu Media
The International Olympic Committee, GSK
1.00
1.00
4
6
MEC
Japan Association for UNHCR, Japan National Tourism Organization, Toyota Tsusho Corporation
0.37
0.37
5
3
Vizeum
0.37
0.37
6
4
MediaCom
0.30
0.30
7
5
ZenithOptimedia
0.29
0.29
8
7
Carat
0.13
0.13
9
8
MPG
0.02
0.02
10
9=
PHD
0.00
0.00
11
9=
Starcom MediaVest
0.00
0.00
12
11
OMD
0.25
AGENCY
RECENT WINS
GIA
RECENT LOSSES
1.63
Burberry
Hershey's Asia Pacific
1.17
(0.28)
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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