www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ August 2013
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RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
McCann WorldGroup
Kaneka Project, Verisign Project,TOEIC Project
9.04
Tempur
9.03
6=
BBDO
Old Navy, Tourism Australia
1.90
Braun
1.88
3
6=
Leo Burnett
Smirnoff, Pfizer, Mini BMW, Scoot Airlines
1.70
1.70
4
5
DDB
JT, Takeda
1.41
1.41
5
4
Y&R
Tokyu Corporation, Xing, Nikon Project
1.31
1.31
6
2
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
0.75
0.75
7
3
TBWA
0.38
0.38
8
10=
Bates
ASUS Global
0.30
0.30
9
10=
Saatchi & Saatchi
Braun Project, De'Longhi Project, Eukanuba Project
0.30
0.30
10
8
JWT
STB
0.41
0.36
11
18
M&C Saatchi
Honda Project, JCB Card Project
0.05
0.05
12=
9
Wieden & Kennedy
0.00
0.00
12=
10=
Havas Worldwide
0.00
0.00
12=
10=
Lowe
0.00
0.00
12=
10=
DraftFCB
0.00
0.00
16
10=
Grey Group
0.00
Godiva
(0.04)
17
10=
Dentsu
0.00
Old Navy
(0.30)
18
10=
Publicis
0.00
Pfizer
(0.50)