www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ August 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
TBWA
FindAll, Hotels Combined, The Body Shop Project
7.05
4
Ogilvy
Astellas Pharma, AstraZeneca Project, Novartis Project
2.58
2.58
3
3
DDB
Google Project, HIRA, Ferrino
2.62
2.55
4
2
McCann WorldGroup
GM, Intel Project, U Star Project, Verisign Project
2.45
2.45
5
5
Leo Burnett
Mundipharma, KT&G Project
1.13
1.13
6
6
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
7
7
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
8
8
Lowe
Garuda Indonesia Global
0.20
0.20
9
9
Grey Group
Philips Project
0.04
0.04
10
10
DraftFCB
Mando
0.01
0.01
11=
11=
Y&R
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
11=
11=
Saatchi & Saatchi
0.00
0.00
11=
11=
Bates
0.00
0.00
16
11=
JWT
0.00
(0.03)
17
11=
Publicis
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
KD Navien
FindAll
6.72
(0.30)