www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ August 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Pride, United Laboratories Project, Phlippine Daily Project
5.94
2
4
BBDO
Energy Development Corporation
1.41
1.11
3
3
Leo Burnett
Puregold, P&G, Samsung
1.07
1.07
4
5
DDB
Kultura Project, Garden Barn Project, Samsung Project
0.56
0.56
5
2
Publicis
Asia Brewery, Blackberry, Motortrade
0.94
Pride
0.54
6
6=
Grey Group
Swedish Match Project, Huang Hsiang Development Corporation Project, Fonterra Project
0.52
MegaLife Sciences
0.51
7
6=
Ogilvy
Mundipharma, Enervon Activ, AIM ProjectďźŒWyeth Philippines Project
0.49
0.49
8
8
TBWA
Pedriatica (Unilab) Project, Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project
0.43
0.43
9
9
Y&R
Land Bank of the Philippines Project, Pascual Laboratories,Energen
0.37
Cebuana Lhuillier
0.35
10
10
Dentsu
Department of Tourism,
0.20
SM City North Edsa
0.12
11
11=
DraftFCB
Asia Brewery Project, Tanduay Distillers Project
0.02
0.02
12=
11=
JWT
STB
0.00
0.00
12=
11=
Havas Worldwide
0.00
0.00
12=
11=
Bates
0.00
0.00
12=
11=
M&C Saatchi
0.00
0.00
12=
11=
Saatchi & Saatchi
Line Corporation, Cebuana Lhuillier, Mundi Pharma
0.31
17
17
Lowe
Total Excellium Project, NutriAsia Project
0.03
AGENCY
RECENT WINS
RECENT LOSSES
Line Corporation
Toyota Motor
5.67
(0.13)
(0.72)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ August 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Netpreneur, Galderma, Holcim
1.40
2
3
Starcom MediaVest
Raffles, Philippines Airlines, LineApp, LaFarge
1.23
1.14
3
2
Havas Media
KakaoTalk, Pascual Digital, MYPHONE Project
0.99
0.99
4
5
MediaCom
UPMC, Bank De Oro, DPC
1.13
Mundi Pharma
0.83
5
6
Universal McCann
Volkswagen, Honda Motorcycle Project, JNJ
0.69
Burberry
0.65
6
7
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
7
8
Carat
Resorts World Sentosa, JV Para sa Bayan Project, Honda
0.27
0.27
8
9
Dentsu
Philippine Department of Tourism, JCB International Project
0.24
0.24
9
4
MEC
Sony Electronics, Ramon Magsaysay
0.14
0.14
10
13
Mindshare
GSK Regional
0.60
11
10
Maxus
Bridgestone
0.06
0.02
12
11
Initiative
0.00
0.00
13
12
PHD
Saffron Hill Phils, Tramper Retailers, Millward Brown
0.06
(0.24)
14
14
OMD
Red Diamond Trading, SM Mart Project, Kettle Foods, Ginebra San Miguel Project
0.29
AGENCY
RECENT WINS
RECENT LOSSES
Watsons Philippines
Goldilocks
Sony
1.38
0.05
(1.01)
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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