www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ August 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Wrigley Project, Triumph Project
4.32
4.32
2
2
Leo Burnett
Samsung Electronics, Coca-Cola Project, LINE
1.90
1.90
3
6=
0.68
0.65
4
4
McCann WorldGroup
Family Mart
0.62
0.62
5
3
DraftFCB
Leotek Electronics, Heineken International
0.51
0.51
6
5
DDB
Kuo Yuan Yi Project, Cathay United Bank Project, BOSCH Project
0.35
0.35
7
6=
Bates
ASUS Global
0.30
0.30
8=
6=
BBDO
0.00
0.00
8=
6=
TBWA
0.00
0.00
8=
6=
Havas Worldwide
0.00
0.00
8=
6=
Grey Group
0.00
0.00
8=
6=
Y&R
0.00
0.00
8=
6=
Publicis
0.00
0.00
8=
6=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
AGENCY
RECENT WINS
JWT
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ August 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Mindshare
Good Luck Corporation, Jetstar, Ganso
1.04
LG
0.94
2
1
MEC
Shallop, Mennonite Christian Hospital, Gold Typhoon International
0.97
T.G.I. Friday's
0.94
3
8
Havas Media
Haiwaiian Airlines Project
0.56
SUBARU
0.55
4
13
5
6
ZenithOptimedia
Delta Airlines, Converse, Sankyo Ta Tung Aluminum
0.58
6=
4
Dentsu Media
BIOTEKMED, General Mills, Black Bridge Foods
0.44
0.40
6=
5
Vizeum
Tomax, APTG Telecom, Burberry
0.40
0.40
8
3
MediaCom
Fonterra
0.38
0.38
9
7
Carat
Mitsubishi Electric Refrigerator, Zurich Insurance
0.35
0.33
10
12
Universal McCann
Hershey's Asia Pacific, iPeen, Sunstar, Wonderful Food
0.40
11
10
Maxus
12
11
Initiative
13
9
14
14
AGENCY
RECENT WINS
PHD
RECENT LOSSES
0.50
0.50
BMW Project
Burberry
0.43
0.19
0.10
0.10
Leotek, Oguma Project
0.09
0.09
Starcom MediaVest
BMW Proejct, T.G.I. Friday's, Sofei
0.33
0.03
OMD
Glorystar Communication, Geosun Advertising Project, Interpublic Project
0.12
Hershey's Asia Pacific
(0.29)
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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