www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ August 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Bangkok Health Insurance Project, PTTGC Project
3.54
2
McCann WorldGroup
Property Perfect Project, Toyo Tire & Rubber Project
3.14
3
3
BBDO
True Move, Charoen Pokphand Food, TISCO Bank
2.05
2.05
4
4
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
1.08
5=
6
TBWA
CP All Public Company Limited Project, EGAT, Siam Makro, ME-O Project
1.60
PTT Exploration and Production Public
0.99
5=
5
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.29
SCB Project
0.99
7
7
Dentsu
Hand(pumpkin seed) Project, SCG Haim Project Proejct, Pruksa Real Estate Project
1.11
0.97
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.69
0.69
9
9
JWT
0.30
0.30
10
10
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
11
11
Publicis
Coca-Cola
0.07
0.07
12=
12=
Grey Group
0.00
0.00
12=
12=
Y&R
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
16
16
DraftFCB
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Cerebos Project
0.01
RECENT LOSSES
3.24
CP-Meiji Yogurt
Excella
New Concept Product
2.81
0.20
(0.07)