www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand/ August 2013
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Bangkok Health Insurance Project, PTTGC Project
3.54
2
McCann WorldGroup
Property Perfect Project, Toyo Tire & Rubber Project
3.14
3
3
BBDO
True Move, Charoen Pokphand Food, TISCO Bank
2.05
2.05
4
4
DDB
Siriraj Piyamaharajkarun, Excella, KMP
1.08
1.08
5=
6
TBWA
CP All Public Company Limited Project, EGAT, Siam Makro, ME-O Project
1.60
PTT Exploration and Production Public
0.99
5=
5
Leo Burnett
Summit Footware, KTB, IP Trading, CPF Sausage
1.29
SCB Project
0.99
7
7
Dentsu
Hand(pumpkin seed) Project, SCG Haim Project Proejct, Pruksa Real Estate Project
1.11
0.97
8
8
Saatchi & Saatchi
Thanachart Bank, JIFFY
0.69
0.69
9
9
JWT
0.30
0.30
10
10
Lowe
MK Suki, AP, Garuda Indonesia Global
0.80
11
11
Publicis
Coca-Cola
0.07
0.07
12=
12=
Grey Group
0.00
0.00
12=
12=
Y&R
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
16
16
DraftFCB
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Cerebos Project
0.01
RECENT LOSSES
3.24
CP-Meiji Yogurt
Excella
New Concept Product
2.81
0.20
(0.07)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand/ August 2013 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Carat
Beiersdorf Digital, Expressway Authority of Thailand, Cardinal Film
1.59
1.59
2
Initiative
Epson Project, Shiseido Ibuki, Microsoft Project
1.31
1.31
3
3
ZenithOptimedia
Henkel Hair Care, Siam City CementKrung Thai Bank,
1.25
1.25
4
5
MediaCom
Bertram Chemical, Optical 88, Index Living Mall
0.78
5
7
MPG
Sofitel
0.69
0.69
6
10
PHD
Tipco , Bangkok Writer, Finlandia Project
0.48
0.48
7
8
Maxus
Seleco Seaweed, PTTEP, Boonrawd, Millcon Steel
0.36
0.36
8
9
Dentsu Media
Red Bull, Nikanti Golf Course Project, Panasonic Project
0.80
9
11
Universal McCann
Hershey's Asia Pacific, Line(Application)
0.31
10
6
Starcom MediaVest
Electric Generating Authority of Thailand
0.67
11
12
Vizeum
The Mall Group, Wrigley
0.13
12
4
MEC
Sony Electronics, Mitsubishi Lancer
0.60
Index Living Mall
(0.18)
13
13
Mindshare
0.00
Boonrawd
(0.19)
14
14
OMD
0.53
Hershey's Asia Pacific
(1.69)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Index Living Mall, Serta Matressess, Mondo Mobile
RECENT LOSSES
Mundi Pharma
Mondo Mobile
0.70
0.34
0.31
PTTEP
0.27
0.13
The R3 New Business League has been compiled each of the last 132 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2