2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Vodafone Australia
90.2
553
74.0
AMO Japan Project
69.1
349
Allergan Singapore, Volkswagen Korea Project, Festival Walk Hong Kong
51.1
BMW China
46.4
178
DDB
Sun Century China Project, Zee India, Dr Reddy's (Digital) India
49.0
Nippon Paint Malaysia
45.6
324
5
Y&R
Kailis Pearls Australia Project, ASB Australia Project, Emirates Australia Project
47.9
NSW Electoral Commission Australia
41.9
145
6
7
Lowe
Locon Solutions India, Karvvy Stock Broking India, Reliance Retail India
23.7
Apollo Hospital India
22.6
66
7
6
SapientNitro
Citibank Regional Project, Scotts Singapore, OMO China, Dove men Singapore Project
21.3
21.0
17
8
9
Dentsu
Unicom China Project, Sketcher China Project
22.5
Rajthevee Clinic Thailand
19.6
191
9
8
JWT
24.0
Indosat Indonesia
19.0
108
10
10
TBWA
20.8
Nissan Motors India
18.7
272
11
11
Grey Group
16.2
GSK Hong Kong Project
15.3
98
12
12
Saatchi & Saatchi
16.3
Icebreaker New Zealand Project
15.0
44
13
13
BBDO
15.0
Hindustan Lifecare India
12.4
50
14
15
Publicis
Accor Singapore, Royal Asian Cruises India, Airbus(ATL) APAC,
18.3
Lion Nathan Australia
12.1
254
15
14
M&C Saatchi
St vincent de Paul Australia, Hayama Shirt Japan Project, Microsoft Store China
4.6
Win Medicare (Jungle Formula) India
4.4
12
16
19
Bates
Dalmia Cement India, Pernod Ricard (Martell and Chivas Regal) Singapore
1.9
IPL India Project
1.9
5
17
18
FCB
Barbie China, Nathella Sampath Jewellery India, Mercury Energy New Zealand
2.9
Electricity Authority New Zealand
1.6
11
18
16
Wieden & Kennedy
Samsung APAC
1.5
1.5
1
19
17
Havas Worldwide
Sanofi Japan Project, Galderma Daylong(BTL) Korea, Uninor India
5.7
1.2
11
20
20
Iris
0.0
0
21
21
BBH
-0.4
3
459.0
2,692
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Optus Business Australia, West Bengal Tourism India, L&T Technology Services India
106.6
2
2
McCann WorldGroup
Tag Heuer China Project, Wyeth-Nestle Indonesia Project, WWF China Project
3
3
Leo Burnett
4
4
5
AGENCY
RECENT WINS
Blizzard Korea Project, Chupa Chups Korea Project, PT.H.M Sampoerna Tbk Indonesia Com2us Summoners War Korea, Khon Khan Sugar Industry Thailand, Hua Seng Heng Thailand Air Asia Philippines Project, Reach Mobile India, Abbott Singapore Digital Project, Quikr (Digital) India Yuexiu Real Estate China, Dali Beer China, Manulife Insurance Indonesia, Yoplait (General Mills) China JTI Korea (Camel & Winston), Emami Ltd (Boroplus) India, Daishin Securities Korea Project
RECENT LOSSES
La Trobe University Australia
0.0
Samsung APAC, HUL India, Piaggio India
1.9
Diageo Global
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Wyeth Nutrition China
72.1
460
45.1
Taiwan Tobacco & Liquor Corporation
38.0
39
Cerebos Malaysia, Tourism Authority of Thailand, Cadbury Dairy Milk(Digital) India
38.5
Mars (Planning) Global
31.1
91
ZenithOptimedia
Reckitt Benckiser Regional, Infinitus China, Meidi China, IFFCO Tokio(Digital) India
31.1
Nestle ANZ
26.2
150
5
OMD
Qantas Australia, Dulux Australia, Nivea India
36.5
Innisfree Malaysia
23.4
122
6
7
MediaCom
Mars (Planning) Global, AirAsia Thailand, VW Taiwan, MSD Philippines
20.7
Danone Nutricia New Zealand
17.0
51
7
8
MEC
Vodafone New Zealand, Netflix Australia, Mercedes-Benz Indonesia
20.6
H&M Taiwan
15.8
177
8
6
Vizeum
SingTel Regional, BMW India, Hindware India
14.0
Nippon Paint (Coatings) Philippines
13.4
102
9
9
PHD
Horlicks(Digital) India, Perfetti Van Melle India, Far East Organization Singapore
14.0
Vodafone Australia
11.7
102
10
10
Dentsu Media
Tjfaw China, Yamaha Indonesia, Shinhan Bank (PR) Korea
13.0
Citizen Watch Co. Taiwan
11.5
185
11
11
Havas Media
Weetabix China, NeighboursFirst.sg Singapore Project, SG50 Singapore Project
13.7
SUBARU Taiwan
8.6
98
12
12
Initiative
Reckitt Benckiser Regional, Indiamart Intermesh India, Chevron Thailand Project
7.0
Aje Thai Big Cola Thailand
5.1
41
13
13
Maxus
7-Eleven Hong Kong, Shanghai Motor Thailand Project, Super Coffee Thailand Project
2.3
Zespri Singapore
-0.5
21
14
14
Universal McCann
Tune Talk Malaysia, F&N Magnolia, Manulife Insurance Thailand
17.9
Cerebos Malaysia
-3.7
128
269.6
1,767
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
HKTV Hong Kong, Magnolia Quality Development Corporation Thailand, Mastercard (Digital) China
83.7
2
3
Mindshare
Yili China, Nestle China, Foxtel Australia, BenQ Taiwan, Unicharm Taiwan
3
2
Starcom MediaVest
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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