2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Australia / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
19.38
76
12.40
12.40
34
Samsung, Double A Project, Woolworth Retail，Bonds Retail,CFX (Digital)
8.64
8.64
10
DDB
Gilead, Actavis, AHM, Wolf Blass Wines
7.15
7.15
15
5
JWT
RACV, Tata Group Project, NSW Electoral Commission
5.34
5.34
11
6
6
SapientNitro
Mondelez, Metlife, Citibank Project
4.80
4.80
3
7
7
Clemenger BBDO
Myer
4.00
3.70
1
8
8
M&C Saatchi
St Vincent de Paul, IAG, A2 Milk，Lexus
3.60
3.60
5
9
9
Publicis
BetEasy, L'Oreal, GSK Australia, ESPN, Think Education Group
1.39
1.12
61
10
10
Grey Group
Dept Human Services Project, ACT Health Dept Project, Goodwin Project
1.21
0.91
9
11
11
The Monkeys
MLA, Bingle
0.80
0.80
3
12
12
TBWA
Melbourne Convention and Exhibition Centre, Origin Project, Dusk, AFL Project
0.72
0.72
6
13
13
BMF
NCE,MLA
0.85
0.67
2
14=
14=
Dentsu
Uber Global Project
0.00
0.00
1
14=
14=
Lowe
0.00
0.00
0
14=
14=
FCB
0.00
0.00
0
14=
14=
Iris
0.00
0.00
0
18
18
Havas Worldwide
0.00
La Trobe University
-0.52
0
19
19
Saatchi & Saatchi
Petronas Lubricant
0.20
Lexus
-0.80
1
20
20
Ogilvy
Optus Business, Lilly, Conga Food, Amgen Project
5.29
Honda
-3.50
15
64.4
253
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Y&R
Kailis Pearls Project, ASB Project, Emirates Project
19.91
2
2
McCann WorldGroup
Cigna Project, Dubai Tourism Project, Oporto CRM Project
3
3
Leo Burnett
4
4
5
AGENCY
RECENT WINS
RECENT LOSSES
NSW Electoral Commission
Origin Project
Oporto
The Smith Family
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Australia / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
16.7
131
11.3
57
Sara Lee
5.2
22
4.3
Jemena
4.3
9
3.9
Menarini
3.6
22
Samsung, Airbnb, Diageo, ASICS sports fashion brand, MedTronic
4.1
Combe
3.1
6
MediaCom
Fonterra, Westpac Project
5.4
Pacific Brands
2.5
10
8
Vizeum
Ella Bache, BPI
1.6
Cosmax
1.4
29
9
9
Mindshare
Volvo, Facebook
1.5
Honda Lawn Mowers
1.4
3
10
10
Havas Media
localfitness.com.au， Valspar, Goodman Fielder
1.1
1.1
10
11
12
ZenithOptimedia
Reckitt Benckiser, Malaysia Tourism, Musashi, Honda Lawn Mowers
3.5
Nestle
1.0
10
12
11
Initiative
Madman Entertainment, RAC WA, Swinburne Online, Bing Lee
2.3
Rabobank
0.7
8
13
13
Maxus
Thomas Jewellers
0.1
Education Client
-0.1
1
14
14
IKON
Commbank
3.0
RAC WA
-1.2
1
15
15
Universal McCann
Coca-Cola, Tourism Queensland, City Chain, Regus
3.5
Australian Federal Government
-4.5
8
46.4
327
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Woolworths, Nokia, Symington's, MasterCard, WA Police,
17.5
2
2
Mitchells
Food & Beverage Service Client, Federal Government
11.3
3
5
OMD
Qantas， Dulux， Oroton Group, Penske Commercial Vehicles
7.0
4
4
MEC
5
3
PHD
6
6
Starcom MediaVest
7
7
8
AGENCY
RECENT WINS
Netflix， Combe, Tiffany & Co, Nestle, Menarini, Blackrock, Banana Boat, Hallmark Lindblad Expeditions, Brisbane Airport Corporation, SAP, Bayer, Norwent 3 Pty Ltd, Infiniti Cars
RECENT LOSSES
Flight Centre
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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