2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Dec 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3
Saatchi & Saatchi
PAFC, Yuexiu Real Estate, Dali Beer
61.12
4
4
Dentsu
Unicom Beijing Project, Sketcher Project, Bestore, Didi Taxi Project, China Guangfa Bank Project
63.75
5
5
DDB
Sun Century, Shanghai Jia Hua, Yili Plant Protein
6
6
Y&R
7
7
8
AGENCY
RECENT WINS CBLA Project, SKP Project, NBTY, Hang Lung Properties Project, KSF Project, IELTS Project Tag Heuer, Traffic - WWF Project, Shenzhen Happy Valley Project, Taobao, Heineken Project, Godiva
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
231.21
Johnny Walker Digital
199.63
116
128.61
San Miguel
128.61
73
61.12
11
Auto Client
57.45
27
60.10
Volkswagen (Some Brands)
47.50
26
Autohome.com.cn, Burger King, Diageo Haig Club & Bailey's
39.88
Microsoft CRM
37.99
7
SapientNitro
OMO, Unilever Project, MetLife, Citibank Project
34.65
34.65
4
8
JWT
OPPO, Aha Coffee, American International Group, Tata Group Global brand Campaign
31.89
31.89
15
9
9
Lowe
Remy Martin, Hang Lung PropertiesďźŒ Arda Kitchen Appliances
21.42
21.42
6
10
12
FCB
Barbie
15.97
15.97
4
11
11
TBWA
Qoros Project, McDonald's, Loro Piana, Airbnb, METRO Project, Oldenburger Project
13.17
10.80
33
12
19=
Bates
SEMIR (Retail)
6.30
6.30
1
13
13
Grey Group
AB Inbev Project, Hong Feng Mineral Project, Johnson & Johnson Project
6.17
6.17
6
14
14
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
4
15
15
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
4
16
16
Publicis
Master Kong (biscuits & cookies)
25.83
1.87
2
17=
17=
BBH
Samsung
1.26
1.26
1
17=
17=
Wieden & Kennedy
Samsung
1.26
1.26
1
20=
19=
Iris
0.00
0.00
0
20=
19=
Havas Worldwide
21
10
Leo Burnett
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate Uni-President, Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt)
Tsingtao Beer
FMCG Client
25.20
Master Kong (Biscuits & Cookies)
0.00
6
24.28
BMW
-0.92
6
675.0
353
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE China / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Glico
187.6
9
Wyeth Nutrition
110.2
64
84.1
79.8
21
Samsung, Airbnb, Asics, Liby Project, Guangzhou Mobile, Quicksilver
40.6
40.6
7
OMD
Coach, Beiersdorf, Yili (TV Buying), Nutricia Early Life Nutrition
87.4
33.8
10
7
Havas Media
Weetabix, AIA, Hang Seng Bank, Inter Ikea Centre Group Project
30.5
30.5
15
7
6
PHD
SAP, Bayer
30.4
30.4
5
8
8
Vizeum
Beijing Mobile,Giti, Glico, C&S Electricals,
24.9
24.9
6
9
9
Dentsu Media
Tjfaw, Carola, Hua Xia Happiness Funding
20.0
20.0
45
10
10
MediaCom
BOSE, Nissin Fooda, MoMo China
12.4
12.4
7
11
11
MEC
Tiffany & Co., Sands Project, Blackrock, Regal Hotel
13.1
1.7
13
12
12
Initiative
Lindt Project, CPA
0.5
0.5
3
13
13
Maxus
ECCO
0.1
Technology Client
-6.2
1
14
14
Universal McCann
Herborist, Turkish Airlines, UGG, Blizzard(WOW) Project
4.7
Supor
-12.9
9
553.3
215
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mindshare
Nestle, Wyeth Nutrition, NetEase, Yili
196.9
2
2
Carat
Mastercard(Digital),PGI(Digital), Honeywell(Digital)
145.4
3
3
ZenithOptimedia
Infinitus, Meidi, 20th Century Fox, CIVB, Vemedia Shine, Perfetti Van Melle
4
4
Starcom MediaVest
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Pepsi
Microsoft (B2C)
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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