2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE China / Dec 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
2
McCann WorldGroup
3
3
Saatchi & Saatchi
PAFC, Yuexiu Real Estate, Dali Beer
61.12
4
4
Dentsu
Unicom Beijing Project, Sketcher Project, Bestore, Didi Taxi Project, China Guangfa Bank Project
63.75
5
5
DDB
Sun Century, Shanghai Jia Hua, Yili Plant Protein
6
6
Y&R
7
7
8
AGENCY
RECENT WINS CBLA Project, SKP Project, NBTY, Hang Lung Properties Project, KSF Project, IELTS Project Tag Heuer, Traffic - WWF Project, Shenzhen Happy Valley Project, Taobao, Heineken Project, Godiva
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
231.21
Johnny Walker Digital
199.63
116
128.61
San Miguel
128.61
73
61.12
11
Auto Client
57.45
27
60.10
Volkswagen (Some Brands)
47.50
26
Autohome.com.cn, Burger King, Diageo Haig Club & Bailey's
39.88
Microsoft CRM
37.99
7
SapientNitro
OMO, Unilever Project, MetLife, Citibank Project
34.65
34.65
4
8
JWT
OPPO, Aha Coffee, American International Group, Tata Group Global brand Campaign
31.89
31.89
15
9
9
Lowe
Remy Martin, Hang Lung PropertiesďźŒ Arda Kitchen Appliances
21.42
21.42
6
10
12
FCB
Barbie
15.97
15.97
4
11
11
TBWA
Qoros Project, McDonald's, Loro Piana, Airbnb, METRO Project, Oldenburger Project
13.17
10.80
33
12
19=
Bates
SEMIR (Retail)
6.30
6.30
1
13
13
Grey Group
AB Inbev Project, Hong Feng Mineral Project, Johnson & Johnson Project
6.17
6.17
6
14
14
BBDO
Ding Hu Spring, Merck Clarityne, Choi Tai Fook & Platinum Project
6.14
6.14
4
15
15
M&C Saatchi
Microsoft Store Project, Cetaphil & Loceryl , Sony China Project
5.92
5.92
4
16
16
Publicis
Master Kong (biscuits & cookies)
25.83
1.87
2
17=
17=
BBH
Samsung
1.26
1.26
1
17=
17=
Wieden & Kennedy
Samsung
1.26
1.26
1
20=
19=
Iris
0.00
0.00
0
20=
19=
Havas Worldwide
21
10
Leo Burnett
France-Chine(Digital), Mercedes Benz(CRM), Lion Systema, BOC Corporate Uni-President, Samsung, Shui On Land Project, Yili (Pureday Yogurt & Da Guo Li Yogurt)
Tsingtao Beer
FMCG Client
25.20
Master Kong (Biscuits & Cookies)
0.00
6
24.28
BMW
-0.92
6
675.0
353