2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong / Dec 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.81
7.81
118
G2000 Project,HSY Project, Shiseido Project
4.22
4.22
23
DDB
Landmark Website Project, Fonterra Anmum Project, Volkswagen Project
5.24
3.95
16
4
Leo Burnett
Festival Walk, Heineken, Samsung, Double A Project
2.75
2.75
9
5
5
JWT
Carlsberg, Sun Hung Kai Properties Project, Hysan Properties Project
1.81
1.81
10
6
6
TBWA
Lee Kum Kee Project, Airbnb, NBA Asia
1.29
1.29
6
7
7
SapientNitro
Lane Crawford Project
1.00
1.00
1
8
8
BBDO
MetLife
0.30
0.30
1
9
9
Y&R
Government Client
0.39
0.29
3
10
10
Saatchi & Saatchi
Merck
0.24
0.24
1
11
11
Lowe
Milk Client
0.20
0.20
1
12
12
Dentsu
Royal Medic Project, Tai Pan Bakery Project
0.02
0.02
3
13
13
Publicis
Digitas Lbi
0.01
0.01
1
14=
14=
FCB
0.00
0.00
0
14=
14=
M&C Saatchi
0.00
0.00
0
14=
14=
Bates
0.00
0.00
0
14=
14=
Havas Worldwide
0.00
0.00
0
18
18
Grey Group
0.00
-0.10
0
23.8
193
RANK THIS MONTH
RANK LAST MONTH
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1
Ogilvy
Indigo Living Digital, Gibraltar Project, Faber-castell Project
2
2
McCann WorldGroup
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Finance Client
Microsoft CRM
GSK Project
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
9.3
9.3
19
AIA Group, ICBC (Asia)
1.1
1.1
4
Universal McCann
Global Beauty International Group, Regus, Cathay Pacfic (Search）
2.3
Microsoft
0.9
7
4
ZenithOptimedia
Vemedia Shine(TV), Union Pay, Hong Kong Resort, Trivago, Lactalis
0.7
7-Eleven
0.8
7
5
5
Dentsu Media
Korean Red Ginseng Project, Shiseido, ES Labo, CU Legend Project, TW coffee Project
0.7
0.7
10
6
6
Mindshare
Hong Kong Exchanges and Clearing Limited, City of Dreams Macau
1.0
Pandora(Offline)
0.4
3
7
12
OMD
Pricerite, CITIC Securities International Company Limited, Wheelock Properties, Coach
0.9
Electronic Client
0.3
10
8
11
MediaCom
Huawei Technologies, Metropolitan Life Insurance
0.3
0.3
5
9
7
MEC
Manulife（SEO), International New York Times (Digital)
0.5
ICBC (Asia)
0.3
7
10
8
Maxus
7-Eleven, Pandora, Avnet Technology, Cheung Kong Properties
0.5
Union Pay
0.2
4
11
9
PHD
GOTV-TVB, Hong Kong Jockey Club
0.3
0.1
4
12
10
Vizeum
Finance Client
0.1
0.1
1
13
13
Initiative
The Economist
0.0
0.0
1
14
14
Havas Media
Hong Kong Tourism Board Project
0.0
0.0
1
14.8
83
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
HKTV, Hubtown, Nokia, Sunraysia Social
2
2
Starcom MediaVest
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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