2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE India / Dec 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Lowe
Karvy Stock Broking, Reliance Retail, 999, Freecharge
849.45
Apollo Hospital
825.32
59
2
Ogilvy
West Bengal Tourism, L&T Technology Services, Sabin Vaccine Institute
894.07
Bajaj Auto
785.51
110
3
3
Leo Burnett
Fortis Health Care Limited, Ruchi Soya Industries, Samsung, Bajaj Auto
526.68
Micromax Mobile Project
497.31
36
4
4
Mudra DDB
Zee, Amazon Project, Microsoft Project, Telenor Project, Dr Reddy's Digital
486.36
486.36
168
5
5
McCann WorldGroup
Staples Project, Arise Project, 3M Project
330.03
330.03
50
6
6
Rediffusion Y&R
Moods Condoms, SMAAAASH, TAJ - Jiva Spa, TATA - PVBU Range Project
336.79
322.31
23
7
9
Publicis + Publicis Ambiance
Royal Asian Cruises, Quick Heal Technologies, Johnson & Johnson Project
296.01
277.92
109
8
7
Grey Group India
Reach Mobile, Quikr India (Digital), Indian Army (IPC-V Campaign), Fenesta
239.37
235.75
14
9
8
SapientNitro
Win Medicare(Jungle Formula)
135.10
120.63
4
10
10
RK Swamy BBDO
Emami Ltd, Star Sports Project, Nissan Motors, Kokuyo Camlin, Magicbricks.com Digital
143.30
Moods Condoms
85.40
10
11
11
Madison Creative
Airtel
96.50
Manufacture Client
82.03
1
12
12
Dentsu
Royal Golf Link Projects, Abbott (Digene), Hersheys Project
73.87
73.87
23
13
13
TBWA
MakeMyHome.com, Sangam India Limited Project, Michelin Tyres Project, Jindal Steel & Power
67.18
Nissan Motors
49.09
66
14
14
L&K Saatchi & Saatchi
Jockey International, HSBC Premier
33.78
House of Hiranandani Project
33.67
3
15
15
Havas Worldwide
Uninor, Sanofi India's health supplement Seacod
28.95
28.95
2
16
16
Bates 141
Dalmia Cement
14.48
Idea - IPL Project
13.99
1
17
17
BBH
Samsung, HUL, Piaggio Project
24.13
Skoda
9.65
3
18
19
Contract Advertising
PayTM, Portea Medical
6.27
Caratlane
5.79
3
19
18
Wieden & Kennedy
Samsung
4.83
4.83
1
20=
20=
Percept
0.00
0.00
0
20=
20=
Iris
0.00
0.00
0
22
22
M&C Saatchi
0.00
Win Medicare(Jungle Formula)
-8.44
0
23
23
FCB
OBI Mobiles, Nathella Sampath Jewellery
4.58
Info Edge
-41.01
3
24
24
JWT
NBA India, Microsoft (India) Project, Tata Group Project, Naturals
67.23
Set Max
-57.36
13
4,161.6
702
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Microsoft CRM
AXA
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE India / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
BMW India
520.4
75
ABD
426.4
15
310.5
17
303.3
41
258.1
258.1
6
SingTel, BMW, Hindware, Pride Builder
237.2
237.2
21
ZenithOptimedia
IFFCO Tokio, OLXF(Digital), SBI Life(Digital), oodpanda.in, Indiahome.com
213.4
213.4
31
10
Dentsu Media
Canon Project, Honda Project, Toyota Project, Indian National Congress Project
185.5
185.5
17
9
9
PHD
Perfetti Van Melle, Nikkei Asia Review, SAP, Future Group Project, Knorr Project
172.5
172.5
23
10
8
Mindshare
170.8
170.8
8
11
11
MEC
118.6
16
12
15
Lintas Media Group
Reckitt Benckiser, Indiamart Intermesh
125.5
109.5
3
13
12
Maxus
Vodafone, BML Educorp Services, ICC
85.6
37.4
3
14=
13=
TME
0.0
0.0
0
14=
13=
Allied Media
0.0
0.0
0
16
16
Madison Media
Lenskart.com
Auto Client
-119.7
1
17
17
Lodestar Universal
Indiamart Intermesh Ltd., Tata Motors, Exide Life Insurance, Ratnakar Bank
Microsoft
-150.8
12
2,793.1
289
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Indian National Congress, GQ, Paseo Park(OOH)
551.7
2
2
Havas Media
Assetz Property Group, Hi Care, OCM India, DAMAC Properties, Starbucks Project
457.8
3
7
OMD
Nivea, Bank Bazaar, Huawei, V-Link Automotives Services
318.2
4
3
Starcom MediaVest
Cadbury Dairy Milk, Samsung, Airbnb, OLX Project, Bewakoof.com Projectt
312.9
5
5
MediaCom
BOSE, Tata DoComo, Roche Diagnostics
6
4
Vizeum
7
6
8
AGENCY
RECENT WINS
CESC Properties, Indian Terrain Fashions Limited, Jasper InfoTech Pvt. Ltd, (Snapdeal) Ghari detergent, GO AIR, Krishna Mines Super White Project, & TV, Tiffany & Co, Blackrock
247.6
4.8
100.1
RECENT LOSSES
The Mobile Store
OCM India
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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