2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan / Dec 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.85
14
AMO Japan
4.14
28
2.68
Microsoft CRM
2.38
6
Airbnb
2.97
Auto Client
2.29
41
Leo Burnett
Samsung, Double A Project, Rubbermaid
1.93
1.93
7
6
JWT
Tata Group Project, Noritz, Oak lawn, Pigeon
1.19
1.19
11
7
7
DDB
KNT Project, FXCM, Lixil Project
0.90
0.90
3
8
8
BBDO
Medical Client
0.67
0.67
4
9
9
Havas Worldwide
Sanofi's Project
0.50
0.50
1
10
10
Lowe
FrieslandCampina
0.20
0.20
1
11
11
Wieden & Kennedy
Samsung
0.10
0.10
1
12
12
M&C Saatchi
Audible by amazon Project, Hayama Shirt Project, Miyazaki Broadcasting Project
0.04
0.04
3
13=
13=
Bates
0.00
0.00
0
13=
13=
Saatchi & Saatchi
0.00
0.00
0
13=
13=
FCB
0.00
0.00
0
13=
13=
Grey Group
0.00
0.00
0
13=
13=
Publicis
0.00
0.00
0
18
18
Dentsu
0.00
-1.30
0
18.9
120
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
Ogilvy
Aiful, Newways Project, ORIX Project, Skyscanner Project
5.85
2
1
McCann WorldGroup
Nespresso Project, Colony Project, Takeda Project, Hoya (eyecity)
4.89
3
4
Y&R
Haier Asia Project, MHD Moet Hennessy Diageo Project
4
3
TBWA
5
5
6
AGENCY
RECENT WINS
RECENT LOSSES
Sanyo Shokai Project
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Japan / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.4
3.4
30
BOSE
1.0
1.0
5
Starcom MediaVest
Samsung, Airbnb
0.9
0.9
2
3
OMD
Coach, Tourism Australia
0.7
0.7
4
5
5
PHD
AirBNB, SAP
0.2
0.2
2
6
6
MEC
Tiffany & Co, Blackrock, Tanaka, GE Capital, Michelin Digital, DHL Supply Chain
0.2
0.1
7
7=
7
Dentsu Media
Tourism Client
0.1
0.0
1
7=
8=
Havas Media
AVL Japan
0.0
0.0
1
7=
8=
Vizeum
BPI, JR West Project, Oculus Japan K.K.Project
0.0
0.0
3
10
10
ZenithOptimedia
Tourism Client
0.0
0.0
1
11
12
Universal McCann
Manulife, Suzunoya, Ricoh, Amway, Nichirei Project
1.7
Microsoft
(0.4)
15
12
11
Mindshare
Volvo
0.5
Mondelez
(0.5)
1
5.4
72
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Regus(Search), Dice(SEM), Japan Sport Council(Digital)
2
4
MediaCom
3
2
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Tourism Client
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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