2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Dec 2014
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ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.18
44
4.16
8
3.93
3.93
6
AllienceBernstein Project, ELCA Project, Kowa Project, Tiffany & Co.,
3.42
3.42
15
JWT
Blizzard Project, Chupa Chups Project, Tata Group Project, Miraen Project
2.46
2.46
11
6
BBDO
JTI Korea (Camel & Winston), Porsche Korea, Daishin Securities Project
1.74
1.74
11
7
8
DDB
Toreore Project, i-Herb, Toray Project, F&D Net, KGB Beer, Pfizer
1.57
1.57
11
8
7
Grey Group
Dermatix Project, Menarini (Full Care) Project, Heineken Project
1.85
1.55
5
9=
9
Lowe
FrieslandCampina
0.20
0.20
1
9=
10
Havas Worldwide
Galderma Daylong
0.20
0.20
1
11
11
Dentsu
P&G Project
0.12
0.12
3
12=
12=
FCB
0.00
0.00
0
12=
12=
Bates
0.00
0.00
0
12=
12=
Saatchi & Saatchi
0.00
0.00
0
15
15
Y&R
0.00
Microsoft CRM
-0.10
0
16
16
Publicis
0.00
Renault Samsung Motors Project
-0.50
0
23.9
116
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
2
2
TBWA
3
3
Leo Burnett
4
5
Ogilvy
5
4
6
AGENCY
RECENT WINS
Hook Project, Perfetti Project, Jack Wolfskin, Winix, CJ Food Project Summoners War, Airbnb, Shinsegae Department Store, Hackers Education Group Volkswagen Project, Samsung, Double A Project, Korea Telecom, Renault Samsung Motors Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
5.18
4.46
FMCG Client
JTI Korea (Camel & Winston)
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Korea / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.4
2.4
52
SLP Institute, Lotte-Nestle, HK Bank, Swarovski, Oxford Path
1.7
1.7
6
MediaCom
K2 Eider, BOSE
1.4
1.4
6
4
Vizeum
IKEA Korea, BMW Korea
1.2
1.2
3
5
5
Universal McCann
Net Marble, Richbeam, Mundipharma, E Channel, Sevennights, LF, Crocodile Project
1.4
Blizzard Entertainment
1.1
24
6
6
Starcom MediaVest
Samsung, Airbnb, Blizzard Entertainment
2.1
Microsoft
1.0
3
7
8
Dentsu Media
Shinhan Bank(PR) TongYang Magic, Menarini, Marmot, JOE FRESH, Fuji Xerox Project
1.5
SIDIZ
0.9
9
8
7
OMD
Coach, Independent Liquor, Tourism Australia
0.5
0.5
5
9
9
MEC
Tiffany & Co, Blackrock, Daum(Search),Innisfree Project
0.3
0.3
6
10
10
PHD
H&M, Airbnb, SAP
0.1
0.1
2
11
11
Initiative
0.0
0.0
0
12
12
Havas Media
0.0
(0.2)
0
10.5
116
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RANK LAST MONTH
1
1
Carat
Samsung(Search), Samsung (Digital Project), Mastercard, Goodgame Studios
2
2
ZenithOptimedia
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Mundipharma Project
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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