2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.6
6.6
24
TalentCorp Malaysia Project,Maxis, Inti University Project
3.8
3.8
10
McCann WorldGroup
Subway Project, UEM Sunrise Project, Versalink, Microsoft
3.0
3.0
9
4
JWT
Tata Group Project, Carlsberg
1.7
1.7
4
5
5
DDB
Red Bull, Sime Darby Plantations Project, Kenanga Investment Bank
1.2
Nippon Paint
1.1
7
6
9
Saatchi & Saatchi
Paramount Properties, KDU, Mister Potato, Mamee, Urban Development Authority
1.0
Mondelez Sales
0.9
7
7
6
Lowe
FrieslandCampina
1.0
0.8
2
8
18
Publicis
SME Bank Project, EON - JEEP Project, Ministry of Tourism, AUDI
1.9
Finance Client
0.7
12
9
7
Y&R
FMCG Client
0.9
Microsoft CRM
0.6
3
10
8
TBWA
Nippon Paint, Elken Internaitonal Project, Airbnb
0.3
0.3
10
11
10
Grey Group
Allianz Project, Resorts World Project, P&G Project
0.1
0.1
6
12
11
BBH
Samsung
0.1
0.1
1
13
12
Dentsu
AirAsia X Project, Berjaya Sompo, Pavillion Project
0.1
0.1
7
14=
13=
FCB
0.0
0.0
0
14=
13=
Bates
0.0
0.0
0
14=
13=
M&C Saatchi
0.0
0.0
0
14=
13=
BBDO
0.0
0.0
0
14=
13=
Havas Worldwide
0.0
0.0
0
19.7
102
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
Samsung, Double A Project, Sime Darby Property Project, Beverly Group Project
2
2
Ogilvy
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.6
14
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Starcom MediaVest
Cerebos, Samsung, Tourism Malaysia Oceania, Airbnb, AIG, Lazada, Zalora, IPC, Media Prima, OpenRice
6.6
2
Mindshare
Nestle
3.3
Mondelez
2.3
2
3
3
Carat
Areca DevelopmentďźŒ Shaklee, Friesland Campina, Nokia, Mondelez
2.8
Southern Union
1.9
15
4
5
MediaCom
BOSE
1.1
1.1
4
5
4
MEC
Dunlopillo, MyTeksi, Tiffany & Co, Blackrock, Amore Pacific, INTI International Universities
0.9
Tourism Client
0.9
12
6
6
Universal McCann
Tune Talk, Nestle Project, Lucozade Suntory (Ribena) Project, CIMB Project
3.2
Cerebos
0.7
22
7
7
Vizeum
Communication Multimedia Content Forum, Huawei, Bausch & Lomb, Kakao, Sweetyet Development
0.4
0.4
6
8
8
PHD
SAP, Firefly, Lee Kum Kee, Newell Rubbermaid
0.5
IPC
0.3
7
9
9
ZenithOptimedia
Lazada, OpenRice, IPC
0.2
Gamuda Land
0.2
4
10
10
Dentsu
AEON Index Living, Ace Canning Project, Mandom Project, Sharp Roxy Project
0.2
0.2
11
11
12
Initiative
Reckitt Benckiser
0.2
0.2
1
12
11
OMD
OSK, Qatar Airways, Coach, Tourism Australia, University of Southhampton
0.6
Innisfree
0.0
9
13
13
Havas Media
0.0
Kakao
-0.2
0
14
14
Maxus
0.0
Cotra Enterprise
-0.5
0
13.9
107
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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