2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
6.24
6.24
49
Starmall, Google Search Project, Aboitiz Group Project
2.31
2.31
13
Ogilvy
UNICEF, Profriends, Amicus Holdings
1.65
1.65
14
9
Publicis
MERALCO Project, Pfizer Project, East West Bank Project, P&G Project
1.63
1.63
37
5
4
Saatchi & Saatchi
Toyota Motor(Yaris), Huawei Technologies Project
1.40
1.40
3
6
5
Leo Burnett
Samsung, Double A Project
1.18
1.18
7
7
6
BBDO
SM Malls Project, Melco Crown Entertainment, Anchor Dairy, SMDC Real Estate Project
1.89
0.80
8
8
8
Grey Group
Air Asia Project, Ferrero (Tic Tac) Project, Google(PR), Fitness First Project
0.67
0.67
20
9
7
TBWA
Airbnb, Converge ICT, Energizer Project, Rustan's Dept Store Project
0.62
0.62
4
10
14
Lowe
Unilab Active Health
0.50
0.49
1
11
10
JWT
Tata Group Project
0.10
0.10
1
12
11
FCB
Meralco, Sun Broadband
0.07
0.07
2
13=
12=
Bates
0.00
0.00
0
13=
12=
M&C Saatchi
0.00
0.00
0
15
15
Havas Worldwide
0.00
Asia Brewery
-0.02
0
16
16
Y&R
Land Rover Project
0.07
Microsoft CRM
-0.24
2
17
17
Dentsu
Wacoal, Developent Bank
0.05
Toyota Motor（Brand: Yaris）
-0.45
5
16.4
166
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Koudphone Project, Aldex Realty Project, Globe Tatt Awards (Digital)
2
2
DDB
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
FMCG Client
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.6
5.6
11
4.7
4.7
12
1.3
1.3
7
0.9
40
0.6
0.6
6
Aspen Philippines, Google Philippines, NTUC Enterprise, Department of Tourism
0.5
0.5
9
Vizeum
Singtel, Starmobile, Reckitt Benckiser, Kamillosay Spray Solution
0.7
0.5
6
Initiative
Reckitt Benckiser
0.3
0.3
1
8
Universal McCann
H&M, Russell Hobbs Project
0.4
0.2
5
10
9
Maxus
RFM, PLDT
0.2
0.2
2
11
10
Dentsu
0.2
0.2
17
12
12
MEC
13
14
Mindshare
14
13
PHD
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Unilab (Myra & Ph Care), Manila Bulletin, Coke(Digital) Smart(Digital)
2
2
ZenithOptimedia
China Trust Bank, WeChat, Nestle, Wyeth, Tata Motors, All Phones
3
3
Carat
4
4
Havas Media
5
6
MediaCom
Political Of Cong. FM Roualdez, MSD
6
7
OMD
7
5
8
11
9
AGENCY
RECENT WINS
Nokia, Mondelez, Mastercard, Huawei(OOH), Philippines National Bank(OOH) Coca Cola (Mobile) Project, APEC (Makati Business Club) Project, Nippon Paint (Coatings) Phils
Mondelez, Development Bank of the Philippines, Uniqlo Project, University of the Philippines Project, Line Project Tiffany & Co, Blackrock, HCG Bathroom Fixtures, Galderma, Beiersdorf (Nivea), Ellipse Cologne
ESTIMATED YTD WIN REVENUE (USD $ m)
1.6
RECENT LOSSES
Chinatrust Bank
Nippon Paint (Coatings) Phils.
Microsoft
0.7
Wyeth
(0.1)
6
United international pictures, Multicare Pharmaceuticals Philippines
0.9
Mondelez
-0.2
3
SAP, Micrara Land, Philippines OPPO Mobile Technology
0.3
Beiersdorf (Nivea)
-0.2
16
14.4
141
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
2