2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.71
2.71
25
Mercedes-Benz Project, Uni-President, The Banker Association of ROC Project
2.11
2.11
30
McCann WorldGroup
MasterCard Project, Keywear, CTBC Bank, Taiwan Beer, Hotai Group Project
2.02
2.02
14
4
Dentsu
Honda Project, Real Estate Client, Rakuten Project,Kinmen Kaoliang Liquor Project
0.92
0.87
11
5
5
Havas Worldwide
THI Group Project
0.40
0.40
1
6
6
Lowe
FrieslandCampina
0.20
0.20
1
7
7
JWT
Tata Group Project
0.05
0.05
1
8=
8=
FCB
0.00
0.00
0
8=
8=
DDB
0.00
0.00
0
8=
8=
Bates
0.00
0.00
0
8=
8=
Grey Group
0.00
0.00
0
8=
8=
Publicis
0.00
0.00
0
8=
8=
Saatchi & Saatchi
0.00
0.00
0
8=
8=
BBDO
0.00
0.00
0
15
15
Y&R
16
16
TBWA
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Gigo, Johnson Massage Chair, Newland Project, Chinatrust Project
2
2
Leo Burnett
3
3
4
AGENCY
RECENT WINS
Education Client
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
0.03
Microsoft CRM
-0.07
1
0.00
Milk Client
-0.30
0
8.0
84
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Dec 2014 ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
2
MEC
2
1
Carat
3
4
Dentsu Media
4
6
ZenithOptimedia
Reckitt Benckiser, Bang Master Group(TV Buying), BenQ(Digital), Nice Corp Project
1.1
5
3
Starcom MediaVest
H&M, Samsung, Airbnb, CIGNA Health Insurance Service Company
1.0
6
5
OMD
Maywufa, YANNICK, Cisco, JS Adways Group, Hua Nan Bank, GoodTV
0.9
7
7
MediaCom
VW, Taishin Bank, BOSE
8
13
Mindshare
9
8
10
9
11
AGENCY
RECENT WINS
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
2.5
Democratic Progressive Party
2.1
42
2.0
KMT Election
1.8
17
1.0
45
1.0
19
1.0
4
Search Studio
0.8
16
0.8
Unicharm (Digital)
0.8
4
BenQ, Unicharm, OB Design, Hoyu
1.1
Taiwan Tobacco & Liquor Corporation
0.7
5
Vizeum
TaoYuan Airport Project, Chung Hsin textile, National Communication Committee Project
0.6
Beiersdorf
0.2
15
Universal McCann
Tian-He-Shang, IGS Project, Rekoo
0.3
Microsoft
0.1
10
10
PHD
SAP, alifetale.com, Chung Hsiang Foods, Audemars Pigeut
0.1
0.1
4
12
11
Initiative
0.0
0.0
0
13
12
Maxus
0.0
0.0
0
14
14
Havas Media
0.0
-0.1
0
9.6
181
Everyday AD, Mitsubishi Electric, LEOFOO Unicharm(Digital), Franklin Templeton Investments, Yungshin Pharm, Citizen Watch Co., Kinmen Liquor Hyundai, Kanebo, Kaohsiung City Government, Taiwan Tobacco & Liquor Corporation
1.1
JP Morgan (Digital)
SUBARU
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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