2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Thailand / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
7.29
60
3.25
3.25
35
2.60
2.56
28
2.47
2.47
11
Krung Thai Bank Project, CH7 Project, Krating Dang (Red Bull) Project
2.43
2.43
7
Leo Burnett
Tourism Authority of Thailand Project, Samsung CRM, Akin Land Company Limited
2.32
2.32
16
7
McCann WorldGroup
Daikin Project, Cigna Project, Baxter Project, Smooth-E Project, Ichitan Project
1.86
Tourism Authority of Thailand Project
1.69
13
8
8
BBDO
KA Cream Project, Honda Automobile, Oppo Thai
1.28
Watsons
1.24
5
9
9
Y&R
if Fruitamin, Dutchmill, Giffarine, Donut
1.16
Microsoft CRM
0.56
7
10
10
JWT
Dentyste Project, Kasinkorn Bank Project, Tata Group Project, AIS, AIS Brand Development, Ichitan Project
0.48
Sales client
0.33
7
11
11
Publicis
Minute Maid (ATL), Pernod, Unif Project, P&G Project
0.13
Nyuan Sunn Pepper
0.08
8
12
12
Grey Group
P&G (AmbiPur) Project
0.01
0.01
1
13=
13=
Lowe
0.00
0.00
0
13=
13=
M&C Saatchi
0.00
0.00
0
13=
13=
Havas Worldwide
0.00
0.00
0
13=
13=
FCB
0.00
0.00
0
24.2
198
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
2
4
TBWA
3
6
Dentsu
4
2
Saatchi & Saatchi
5
3
DDB
6
5
7
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Oishi Green Tea, Blackmore, Office Mate, SCG Chemical Project
7.32
Khon Khan Sugar, Hua Seng Heng, Airbnb, SCG Cement, PTT Corporate, Kantana Group Project TMB Bank Public Company Project, Prudential Life Assurance Project, AP Honda Scenical World Thailand, Nok Scoot Airlines, Electrolux, Boots Pharmacy, Novartis
RECENT LOSSES
Huawei Project
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Thailand / Dec 2014
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
2
2
OMD
3
3
Starcom MediaVest
4
4
Initiative
5
5
Vizeum
Singtel, Burberry, Red Bull (Sponsor & Ready), Krung Thai Bank,Easy Buy
6
6
Dentsu Media
7
7
8
AGENCY
RECENT WINS Magnolia Quality Development Corporation, Bausch & Lomb(OOH), Thiensurat, Fashion Village Development Beiersdorf, Coach, Robert Bosch, Schneider, Wall Street English, Boonrawd Trading Project Tourism Authority of Thailand, EGAT, UNICEF, Samsung, Airbnb,Electricity Authority of Thailand Chevron Project, The Crystal Park Project, BMW, Krating Daeng and Mansome, Krating Daeng Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
3.9
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
3.9
27
3.1
PPT
3.0
13
2.4
PPT
2.3
6
2.2
Aje Thail Big Cola
1.9
20
1.5
1.5
11
The Hub Project, Sappe Public Co., Wacoal Project, Dhipaya Insurance Project
1.3
1.3
20
PHD
SAP, Walt Disney, Nikkei, Creative Spike
0.6
0.6
12
8
Mindshare
M2F Newspaper, PTT Exploration and Production Public Company Limited
0.9
0.5
5
9
9
MEC
Inbisco(Kopiko 78), Essilor, Samsung Life Insurance, Bigen, Mybacin Zinc Lozenges
0.4
0.4
7
10
11
Universal McCann
F&N - Magnolia,Manulife Insurance, Bangkok Insurance, The Promenade
0.5
Microsoft
0.4
15
11
13
MediaCom
AirAsia, Kiatnakin Bank, BOSE
1.0
Mondelez
0.2
4
12
10
Maxus
Panasonic(TV), Shanghai Motor, Super Coffee
0.3
FWD Life Insurance
0.2
3
13
12
MPG
0.0
0
14
14
ZenithOptimedia
-0.2
7
16.0
150
Kingpower Duty Free
0.0 GTH Cinemas, Thai Samsung Life Insurance, Stop Teen Moms, Fly Digital Media, BITEC
0.3
Reckitt Benckiser
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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