2014 CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam / Dec 2014
1
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.99
1.99
40
Samsung, Double A Project, Canon Project
1.36
1.29
7
Y&R
RMIT Project, Bel Foods(Goodi), Microsoft(Wunderman), VP Bank, Revlon
0.98
0.88
7
4
Ogilvy
Jadovie Project, FV Project
0.46
0.46
4
5
5
Saatchi & Saatchi
Viettel (Telecom), Asia Food (instant noodle Gau Do), United Pharma (Decolgel and Alaxan)
0.48
0.41
3
6
8
DDB
BIDV Bank Project, Honda Project, Nissan Project, Optimum Gold Project
0.39
0.39
9
7
6
TBWA
Airbnb, Kimberly-Clark Project, Calofic Project, Masan Project
0.36
0.35
36
8
7
JWT
Tata Group Project
0.34
0.34
3
9=
9=
Lowe
0.00
0.00
0
9=
9=
Bates
0.00
0.00
0
9=
9=
Publicis
0.00
0.00
0
9=
9=
Havas Worldwide
0.00
0.00
0
9=
9=
FCB
0.00
0.00
0
9=
9=
BBDO
15
15
Grey Group
RANK THIS MONTH
RANK LAST MONTH
1
1
Dentsu
Sunsco Project, Lexus Project, Trang An Project
2
2
Leo Burnett
3
3
4
AGENCY
RECENT WINS
Oppo Smartphones Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Vietnammobile Project
Pham Nguyen
0.01
Pepsico Project
0.00
1
0.00
P&G Project
-0.05
0
6.0
110
2014 MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam / Dec 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.1
1.1
9
Samsung, Airbnb
0.5
0.5
2
Maxus
Wonderfarm, TP Bank
0.3
0.3
2
5
MEC
Mercedes-Benz, Tiffany & Co, Blackrock, Grand Ho Tram, Big Cola
0.2
0.2
3
5
4
OMD
A&T, Huawei Project
0.2
0.2
4
6
6
Carat
Mondelez, Mastercard
0.2
Grand Ho Tram
0.1
4
7
7
Dentsu Media
Toyota Project, Panasonic, SUZUKI Project
0.1
CITIZEN watch
0.0
4
8
8
PHD
Piaggio
0.0
0.0
1
9
9
Mindshare
Volvo
0.1
0.0
1
10=
10=
MediaCom
0.0
0.0
0
10=
10=
Havas Media
0.0
0.0
0
10=
10=
Initiative
0.0
0.0
0
2.5
30
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Reckitt Benckiser, Lactalis, KGC, Lazada, Canon, Masan, Perfetti, ADIVA (TTP)
2
2
Starcom MediaVest
3
3
4
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
Mondelez
METHODOLOGY The R3 New Business League has been compiled each of the last 148 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region. For more details please write to greg@rthree.com
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