New Business League Singapore – December 2020

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2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore / Dec 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

7.6

30

7.5

56

6.3

6.3

40

6.2

6.2

21

6.1

6.1

16

3.7

3.7

21

3.4

3.4

12

2.2

2.2

2

2.0

2.0

6

2.0

2.0

2

KFC

1.5

1.5

1

McCann WorldGroup

Unilever Project, SG (CPF) Project

1.5

1.5

9

13

8traordinary

TikTok SEA

1.4

1.4

2

14

FALCON

NETS

1.0

1.0

1

0.8

0.8

22

RANK THIS MONTH

RANK LAST MONTH

1

1

2

4

3

2

4

3

5

5

6

7

7

6

8

8

72andSunny

9

9

Havas Worldwide

10

10

BBH

11

11

TSLA

12

12

13 14

AGENCY

RECENT WINS

East Coast Town Council, Nestlé, Ministry of Social and Family Development Decathlon, DocuSign Project, Ogilvy Yokogawa Electrical Project, Rockwell Automation Singapore Panasonic Asia Pacific, RohtoIsobar Mentholatum Project HSBC, Kellogg's Project, Johnson & Wunderman Thompson Johnson Project, IMDA, Project Management Institute Visa Production, French Embassy Publicis Project, Museum of Ice Cream, Samsung eCommerce SEA Colgate Project, HSBC Project, VMLY&R Colgate Project United Overseas Bank, R/GA Singlife,Prudential Corporation Asia DDB

Budweiser SEA Changi Airport Group Project, Ntuc Fairprice Co-Operative Project Jollibee Food Corporation, Riot Games Global

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

8.3

9.0

KFC

15

17

Dentsu

Land Transport Authority of Singapore Project

16

15

BLK J

Scoot Global

0.8

0.8

1

0.7

0.7

6

17

16

MullenLowe Group

Friesland Campina Project, Estee Lauder Project, Neutrogena

18

18

Grey Group

Singapore Food Agency, SPI Global

0.4

0.4

10

19

19

Metia Group

National Environment Agency

0.3

0.3

1

20

20

Saatchi & Saatchi

Sensodyne Project, Bombay Shaving Company, Pollident

0.6

0.3

3

2020(Jan-Dec)

54.3

272

2019(Jan-Dec)

62.7

190

-13.5%

43.2%

Central Provident Fund Board

YoY Comparison:

1


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