2020 CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan / Dec 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
5.1
5.0
39
2.6
2.6
45
2.3
2.3
24
1.9
1.9
20
1.4
1.4
11
0.6
0.6
8
0.5
0.5
1
Raypal Biomedical Project, CITIZEN Project, Remy Cointeau Project
0.3
0.3
4
Grey Group
Carlsberg
0.2
0.2
1
BBDO
BMW Project, Laurel project, Samsung Project
0.1
0.1
3
2020(Jan-Dec)
14.8
156
2019(Jan-Dec)
19.5
136
-23.9%
14.7%
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
3
4
4
5
5
6
6
7
7
Diageo, MSD, ASUS, Shinybrands Project, Médecins Sans Frontières Taiwan Project House Foods Taiwan Co. Project, Dentsu Fubon Financial Holding Co., Ltd. Project HOCHENG Project, KO PIN Leo Burnett CLOTHING Project, Google Project, CHETAI Project, AVATACK Project Visa Production, Electrolux Project, Publicis SZ JIE Project National Taiwan University Project, Wunderman Thompson Chunghua Telecom, UCC Project, Brand's Haagen-Dazs Project, Amway Isobar Project, Hunya Foods Project VMLY&R Intel
8
8
McCann WorldGroup
9
9
10
10
AGENCY
RECENT WINS
Ogilvy
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
YoY Comparison:
1
2020 MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan / Dec 2020 ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
1.9
5
1.9
64
1.4
1.4
6
L'Oreal Project, Brown-Forman Project, Lindt Project
1.6
1.5
5
Fubon Project, MERRY YARD Project, Moulin-Orange Project
1.1
Porsche
1.1
72
0.3
Bio-essence
0.2
7
0.2
3
0.1
16
0.3
0.1
9
Emirates Airlines
0.1
0.1
1
Havas Media
Tommy Hilfiger
0.0
Emirates Airlines
-0.1
1
OMD
Garmin, Taiwan High Speed Rail Project, Meiji Project, US Baby
0.0
McDonald's
-1.0
4
2020(Jan-Dec)
7.3
193
2019(Jan-Dec)
9.1
229
-19.2%
-15.7%
2020 Creative & Media (JanDec)
22.2
349
2019 Creative & Media (JanDec)
28.6
365
-22.4%
-4.4%
ESTIMATED YTD WIN REVENUE (USD $ m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Zenith
Nestle, Pfizer, Vitalon, DBS Bank
1.9
2
2
dentsu X
YILE, DeNA, CHEESE, Simmons Bedding & Furniture (Taiwan)
2.1
3
3
Starcom
McDonald's, Wipro Unza, Dyaco, Abbott, Laural Project, Bio-essence
4
4
Mindshare
5
5
Carat
6
6
Wavemaker
7
7
MediaCom
8
8
Vizeum
9
9
PHD
10
10
Universal McCann
11
11
12
12
AGENCY
RECENT WINS
Philips, Asus, Komoe Tech., Lexus, Google Store Pandora, Hasbro, Uber Excutive Yuan, Nobel Biocare, Boehringer Ingelheim International GmbH Project Taiwan Pay, Buy123, Diageo, Porsche, Golden Star NA, Elizabeth Arden
RECENT LOSSES
Vitalon
0.2 0.3
Abbott
YoY Comparison:
YoY Comparison:
METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
2