2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Global / Dec 2021
1
RANK THIS MONTH
RANK LAST MONTH
1
1
WPP
2
2
Havas Worldwide
3
5
VMLY&R
4
3
Ogilvy
5
4
R/GA
6
7
DDB
7
6
Omnicom Team X
AGENCY
RECENT WINS
The Coca-Cola Company Global EdCompanion UK Project, Efficio Consulting UK Project, Housing 21 UK Project Coca Cola India Project, Lululemon China Project, QSR Stores Malaysia Project Long Bamboo Technology Group China, Wonderme Industrial Group China Samsung Home Appliances US, XFL US, LifeScan US Government Campaigns Solutions UK Project, Adidas UK Project, Aviva Mercedes-Benz Global
J&J Baby US, Amazon Ads Global, Code and Theory Con Ed US, Gaming company, Fintech startup PMI Hong Kong Project, McDonald's Leo Burnett China Project, Siam Kubota Thailand First Direct UK, Vedanta India Wunderman Thompson Project A.C. Camargo Brazil, RB US Project, M&C Saatchi Group BP UK Project Haag-Streit USA, Hasbro, Inc China Grey Group Project, Carlsberg Denmark Project Mercedes-Benz China, Budweiser BBDO China project Social Alpha India, KSF China Dentsu Project, Ito En China Project The National Basketball Association Saatchi & Saatchi UK, REWE Germany, Burger King Sweden
8
8
9
11
10
9
11
12
12
10
13
15
14
16
15
26
16
13
Digitas
17
14
BBH
18
18
Wieden & Kennedy
19
17
Huge
20
19
Publicis
AAA Auto Club Group US, MOC Jinan century advantage China Project Ribena UK, Leo Pharma UK, Lionsgate US Project KOSÉUS, Google Pixel US, Allianz US, Fan Duel US, Fortescue Future Industries US Planet Fitness US Project, IGT US Project, Sub-Zero US, TQ Tezos US Estee Lauder China Project, iGuzzini China Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
404.0
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
404.0
1
185.5
Durex Global Project
178.5
461
160.9
Furphy Australia
150.7
217
143.9
Instagram Global
138.4
614
111.3
108
81.8
249
80.0
80.0
1
66.6
66.6
70
114.3 100.2
Johnson's Baby US
67.0
US Cellular US
64.6
197
67.1
Ribena UK
62.7
249
57.6
338
58.6 62.7
Fitbit US
56.9
124
68.4
Dr Oetker Global ex DE
41.8
118
48.8
United Airlines Global
40.6
174
41.6
38.0
128
36.0
35.0
54
40.4
34.4
41
31.0
17
29.1
42
26.7
104
2021 (Jan - Dec):
2,261.9
4,529
2020 (Jan - Dec):
1,550.4
3,974
YoY Comparison:
45.9%
14.0%
31.5
Desperados Europe CRM
29.1 30.2
Ricola Europe