2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea / Dec 2021
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RANK THIS MONTH
RANK LAST MONTH
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1
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
No.of Wins
Leo Burnett
Diageo
7.1
Diageo
6.5
15
3.1
Korea Housing & Urban Guarantee Group,Nexon Project,Doctor88
3.1
14
Lead Construction Project
2.1
6
1.8
4
2
2
DDB
Danbi Education, LG Airsolution Project, Toptoon, Nexon Katrider Project
3
3
BBDO
North Face, Lead Construction Project
2.1
4
4
Ogilvy
Menarini, Hotels.com, HTB / Guronsan Bamond
1.8
5
5
McCann WorldGroup Woori Bank
1.7
365 mc Project
1.7
4
6
6
Grey Group
Volkswagen Porsche Project
0.6
Instagram Reels Project， Moet Hennessy Project
0.6
3
7
7
Publicis
HomePlus Project
0.2
0.2
1
2021 (Jan-Dec):
16.0
47
2020 (Jan-Dec):
15.0
75
YoY Comparison:
6.1%
-37.3%