R3 2021 December New Business League - Malaysia

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2021 CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia / Dec 2021 RANK THIS MONTH

RANK LAST MONTH

1

3

AGENCY

VMLY&R

RECENT WINS

QSR Stores Sdn Bhd (KFC) Project Twinning's project, Domino's, Tohtunku project, Resorts World Genting, Spritzer, SunLife Bangledash Navy, Malaysian Heath Board Project

ESTIMATED OVERALL YTD REVENUE (USD $m)

No.of Wins

3.1

3.14

12

3.0

2.95

17

2.4

2.40

3

ESTIMATED YTD WIN REVENUE (USD $ m)

RECENT LOSSES

2

1

FCB

3

2

Grey Group

4

4

DDB

Media Company

1.4

1.43

11

5

5

Ogilvy

Seek Asia, Musawah

1.1

1.06

13

6

6

Leo Burnett

T0urism Client

0.5

0.52

4

7

7

The Chariot Agency

Costa Coffee Social

0.5

0.50

1

0.5

0.45

11

8

8

M&C Saatchi Group

MDEC Project, F&N Sarsi + Orange Project

9

10

Dentsu

Confidential Client

0.1

0.14

3

10

9

Isobar

Nando's Chickenland Malaysia

0.1

0.13

6

2021(Jan-Dec)

12.7

81

2020(Jan-Dec)

10.5

92

20.7%

-12.0%

YoY Comparison:

1


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