R3 2022 December New Business League - Australia

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 M&C Saatchi Group Vow Project, Youi Project, Snap Send Solve Project 11.8 11.3 29 2 2 DDB NextSense - Cochlear, Skittles, The Remarkable Woman 10.3 8.3 44 3 3 Smith St Coles Supermarkets 5.0 5.0 1 4 4 TBWA Kraft Heinz, Golden Circle, Greens & Goodness (Baiada) Project 5.0 5.0 6 5 5 R/GA McDonald’s 4.9 4.9 8 6 6 It's Friday Domino's, Colonial First State 3.7 3.7 2 7 7 dentsu Overwatch Influencer Launch, Call of Duty Event Project 3.7 3.7 15 8 8 Clemenger BBDO Kagura shuzo project, EBM Insurance, HCF, Medibank 3.3 3.3 6 9 9 Publicis.Sapient Darwin Aboriginal Art Fair Foundation Limited 3.2 3.2 21 10 10 Wunderman Thompson Finance Client 3.0 3.0 15 11 11 Apparent ESR Property, TNS Payment Solutions, Primo Digital, Brickfit, Enablo, Nurio.io Digital 2.9 2.9 16 12 12 Atomic212 Entain Group, Aware Superannuation, Sydney Water 2.8 2.8 5 13 13 Digitas Car Client 2.5 2.5 9 14 14 Publicis Worldwide Qudos Mutual Ltd 2.4 2.4 7 15 15 Cummins & Partners Godfreys, Saporro, Adore Beauty 2.8 2.3 14 16 16 ThinkerBell Flybys, tic:toc homeloans Project, Miro Project 2.2 Guide Dogs Australia 2.1 17 17 17 Ogilvy Samsung, Southern Cross Care, Ashurst 2.1 2.1 32 18 18 One Green Bean J&J hair and skin care brands 2.0 2.0 1 19 19 Leo Burnett Superloop 1.9 1.9 6 20 20 Howatson + Company Petbarn,The Guardian newspaper 1.8 1.8 4 2022 (Jan-Dec): 85.7 313 2021 (Jan-Dec): 100.3 307 YoY Comparison: -14.5% 2.0%

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RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 2 OMD Suncorp, Beiersdorf, NSW Government, Coles, National Australian Labor Party, BHP Mining, Sayers 10.2 8.7 11 2 1 Wavemaker Vodafone, Australia Post, South Australia Government 6.5 6.5 14 3 3 Zenith Swarovski, Ritchie Bros. Auctioneers Project, Lipton, Pukka Herbs, The Macallan 5.0 5.0 15 4 4 Atomic 212 Entain Group, Aware Superannuation, Sydney Water 4.9 Mortgage Choice 4.8 11 5 5 Ryvalmedia Pepper Money (Stratton Finance) 4.3 4.3 44 6 6 Initiative EnergyAustralia, Fitness & Lifestyle Group 3.6 Carnival Corporation 3.3 15 7 7 Resolution Digital Suncorp, TNA Solutions Project ,BRIS - SEO - TNA Solutions Project 2.5 2.5 34 8 52 Carat MGA Entertainment, Inc.Murdoch University, Ssb Pty Ltd 3.4 1.9 22 9 8 Performics HP Inc. 1.6 1.6 6 10 9 Mindshare Qatar Tourism Project, Gigacom, Australian Labor Party Project, Blackmores, Grok Ventures Project 1.5 Lipton, Pukka Herbs 1.5 9 11 17 MediaCom Sony Playstation, FTX, National Rugby League 1.2 1.2 3 12 10 Universal McCann Seek, AirTasker, Mailchimp, Nespresso 1.0 1.0 4 13 14 Bohemia NANDO'S, Sharesies, Shift 0.7 0.7 7 14 12 iProspect Chidiac Realty 0.7 0.7 7 15 11 Mediahub AHI Carrier, Arla Foods 0.7 0.7 2 16 13 Flow John Deere, Carnival Corporation 0.5 0.5 2 17 15 Thinkerbell Flybuys 0.5 0.5 1 18 16 Half Dome Ego Pharmaceuticals, Petspiration (PETstock) Digital 0.4 0.4 2 19 18 Havas Media Fiji Tourism, Accolade Wines 0.4 0.3 2 20 19 Match & Wood Snooze 0.3 0.3 1 2022 (Jan-Dec): 44.7 232 2021 (Jan-Dec): 59.5 212 YoY Comparison: -25.0% 9.4% 2022 Creative & Media (Jan-Dec) 130.4 545 2021 Creative & Media (Jan-Dec) 159.8 519 YoY Comparison: -18.4% 5.0% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.

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