2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
China / Dec 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Ogilvy Chongqing Fuling Zhacai Group, CFA Institute , Alibaba 304.1 302.5 206 2 2 Saatchi & Saatchi HP Inc. 149.7 149.7 51 3 3 Wunderman Thompson Nestle 113.1 113.1 58 4 4 McCann WorldGroup MINISO Project, Burger King Project, Hoka Project, Valentino Project 88.5 88.5 40 5 5 BBDO MB Community CRM Management, Fei Fan, Tmall Little blackboc 79.5 75.0 37 6 6 Dentsu McGarryBowen Sony Project, Unicharm Project, Uniliver Project, 66.6 60.4 35 7 7 Publicis Worldwide Hyproca Bio Technology Co. Ltd. 55.4 55.4 25 8 8 VMLY&R Blue Diamond Growers Project, Chimelong, Carlsberg , Conglomerate 50.4 50.4 9 9 9 Digitas Jaguar Land Rover Automotive, Chivas Brothers Limited 38.5 38.5 14 10 10 Grey Group Arrawanna Project, Warner Bros 23.7 23.7 5 11 11 Prodigious Compagnie Financiere Richemont Project 21.0 21.0 14 12 12 Isobar Standard Foods Project, Mary 18.6 18.6 7 13 13 Publicis Luxe Sephora, LVMH 18.0 18.0 12 14 14 BBH Moonton Technology Co. Ltd. Project 15.0 15.0 10 15 15 MetaDesign ARCFOX Project, Alibaba Group 12.9 12.9 11 16 16 Leo Burnett Confidential 12.5 12.5 6 17 17 G4 Advertising Nongfu Spring Co Ltd Project, Wyeth Nutrition Project 9.1 9.1 7 18 18 DDB MaoPu (Chinese White Wine) Project, Hennessy GTR MP (SOT Campaign) Project 8.4 8.4 14 19 19 R/GA GM (Luxury Division) 8.2 8.2 2 20 20 Havas Worldwide Wheelock Properties (Hong Kong) Limited Project 2.6 2.6 1 2022 (Jan-Dec): 1,038.8 565 2021 (Jan-Dec): 1,313.1 584 YoY Comparison: -20.9% -3.3%
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE
China / Dec 2022
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Zenith Swarovski, PepsiCo, Huawei Project 190.4 190.4 5 2 2 Starcom Rolex Project 162.7 162.7 13 3 3 Mindshare Pudilian, Guangming (Brand -Zhi You), Japan Airlines, Guangming's Client, Master Kong 245.5 PepsiCo 113.7 24 4 4 PHD Ekaterra, Autodesk, Therabody 63.3 63.3 11 5 7 OMD Beiersdorf, Intel, Hitachi Metals 42.4 39.5 16 6 5 Spark Foundry HONOR 37.8 37.8 3 7 6 Wavemaker Fotile Project, Prada, American Express, Leapmotor, Under Armour (ecommerce), Evereden (Social KOL), Cindy Chao 87.4 World Gold Council 33.6 25 8 8 MediaCom adidas, Clubmed, Amazon, Bayer AG, CFA 23.1 23.1 19 9 9 Havas Media TE Connectivity, LKK, Genesis, Noah, Lee Kum Kee 29.2 Swarovski 16.2 5 10 10 dentsu X Mengniu Digital Media 15.0 15.0 2 11 11 Initiative TCL, ESPRIT 3.4 3.4 2 12 12 Essence Liby 3.3 3.3 1 13 13 Universal McCann New Balance, Tai Koo Li Project, China Pet 3.3 3.3 4 14 14 Digitas Super Fusion Technology 1.5 1.5 1 15 15 iProspect Media-Tek Project 0.3 0.3 1 16 16 Carat Pandora, Golden Monkey Project, Kraft Heinz Project 5.7 -4.8 4 2022 (Jan-Dec): 702.3 136 2021 (Jan-Dec): 1,396.4 175 YoY Comparison: -49.7% -22.3% 2022 Creative & Media (Jan-Dec) 1,741.1 701 2021 Creative & Media (Jan-Dec) 2,709.6 759 YoY Comparison: -35.7% -7.6%
METHODOLOGY
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