2022 CREATIVEAGENCIESNEW BUSINESSLEAGUE
/ Dec 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Wunderman Thompson HSBC 5.1 5.1 43 2 2 Ogilvy Langham Hotels Project, Vesync, Michelin Automotive Tires 5.1 5.1 36 3 3 Saatchi & Saatchi FTLife Insurance Company Limited 3.6 3.6 8 4 4 Leo Burnett Clarins Group 2.2 2.2 7 5 5 DDB BOC: Brand Campaign Project, Aptamil, UA Credit Card Project, Google Game Play Project 2.1 2.1 14 6 6 Havas Worldwide UBER eats Project, MTR branding projects, AEON Credit Service Project 1.8 1.8 4 7 7 Digitas The Hongkong and Shanghai Hotels, Limited 0.9 0.9 2 8 8 Dentsu Confidential Client 1.3 0.7 5 9 9 BBDO Shangri La project , Galaxy Macau project, Swire Shipping project 0.3 0.3 7 10 10 Grey Group Hong Leong Group 0.2 0.2 1 2022 (Jan-Dec): 22.1 127 2021 (Jan-Dec): 23.4 140 YoY Comparison: -5.4% -9.3% Hong Kong
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Hong Kong / Dec 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Mindshare Foodpanda, DCH Auriga, Jebsen Consumer - Brand Nutrigreen 6.0 Uniqlo 3.7 18 2 2 Zenith Swarovski, Bank of China,Clarins Group 1.5 1.3 5 3 3 Starcom Uniqlo 0.9 0.9 2 4 4 M/SIX DBS Private Bank, Catalo, Dah Sing Group 0.5 0.5 4 5 5 Spark Foundry Mondelez International 0.4 0.4 1 6 8 MediaCom Sony Playstation, Fortune Pharmacy, Diptypue 0.4 0.4 3 7 6 Initiative ESPRIT, JobsDB 0.2 0.2 2 8 7 Havas Media Audemars Piguet, HKMC Annuity 0.3 Swarovski 0.2 2 9 9 dentsu X Nissin Foods Company Limited 0.2 0.2 7 10 10 PHD Chanel Project, WeLab Bank 0.77 Dah Sing Bank -0.5 4 11 11 Carat OneDegree Hong Kong Limited 0.0 -0.5 1 12 12 Wavemaker DBS, CLP Power 0.4 Mondelez International -0.8 3 13 13 OMD Beiersdorf, Vitasoy, L'Oreal Porject 1.0 -1.0 3 2022 (Jan-Dec): 4.6 49 2021 (Jan-Dec): 7.4 50 YoY Comparison: -37.5% -2.0% 2022 Creative & Media (Jan-Dec) 26.7 176 2021 Creative & Media (Jan-Dec) 30.8 190 YoY Comparison: -13.1% -7.4%
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