2022 CREATIVE AGENCIESNEW BUSINESSLEAGUE
LATAM / Dec 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R FMCG Client 8.5 8.1 10 2 2 Havas Worldwide Sociedad de Mineria del Peru, BBC CERVECERÍA Colombia Project, PCM Peru Project 3.7 3.7 10 3 3 Publicis Worldwide Ministerio de Turismo y Deportes Argentina 3.1 3.1 9 4 4 Leo Burnett Alpina Colombia 2.9 2.9 9 5 5 Arc Renova Brazil, Liane Brazil 2.4 2.4 12 6 6 R/GA PepsiCo LATAM, Nissan Argentina, Dux Nutrition Brazil, Grupo SBF Brazil 2.2 2.2 12 7 7 Prodigious Banco Bradesco Brazil, GlaxoSmithKline Brazil 1.6 1.6 7 8 8 MullenLowe Group Ferrero Rocher Mexico, Aguila Colombia, MAVESA Ecuador Project 1.5 1.5 3 9 13 M&C Saatchi Group Toyota Avanza Mexico, BASF AGRO Brazil 1.2 1.2 6 10 9 FCB TikTok Brazil Project, Homewares brand Brazil Project 1.0 1.0 2 11 10 DPZ&T Estok Com‚àö¬©rcio e Representa‚ àö√ü‚àö¬µes SA 1.0 0.8 5 12 11 Digitas Grupo Jumex Mexico, Nespresso Mexico 0.7 0.7 6 13 12 Talent Marcel OLX Brazil 0.7 0.7 3 14 14 Wieden & Kennedy Amazon Prime Video Brazil Project 0.4 0.4 1 15 15 Grey Group BAC Credomatic Mexico Project , Quala Ecuador Project, Warren Mexico Project， Spotify Mexico Project 0.4 0.4 6 16 16 Dentsu Emma Sleep BR Brazil 0.1 0.1 2 2022 (Jan-Dec): 28.94 101 2021 (Jan-Dec): 21.7 130 YoY Comparison: 33.2% -22.3%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
LATAM / Dec 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Media TIM Digital Brazil, HSBC Mexico, Argentina, Caoa Digital Brazil 8.6 Kueski Mexico 8.1 24 2 2 Zenith Swarovski Mexico, Nespresso Mexico, The Walt Disney Company Argentina 7.7 7.7 12 3 3 Starcom Anheuser-Busch Inbev Ecuador 6.8 6.8 15 4 4 Spark Foundry Mitsubishi Group Mexico, Viña Concha y Toro S.A. Chile Project 5.0 5.0 11 5 5 OMD Promperu Peru, OLX Mexico, UPC Peru, BCP Peru 4.4 4.4 25 6 6 PHD Universidad Andres Bello Chile, Delosi Peru, Despegar Latam, Farmacity Argentina 1.3 1.2 9 7 7 Performics Bitso Brasil 1.1 1.1 4 8 8 Initiative MALL PLAZA Chile, Mercedes Benz Colombia, GOBIERNO DE CHILE Chile Project 3.4 0.9 28 9 9 MediaHub Akzo Nobel Global ex CN Digital 0.5 0.5 1 10 10 Mediahub Akzo Nobel 0.5 0.5 1 11 11 Publicis Media GlaxoSmithKline Brazil Project 0.3 0.3 2 12 12 M/SIX Discovery Brazil 0.2 0.2 1 13 13 Dentsu X Konfio Limited Mexico Project 0.0 0.0 1 14 14 Frubis SodaStream Argintina 0.0 0.0 1 2022 (Jan-Dec): 31.4 150 2021 (Jan-Dec): 53.8 114 YoY Comparison: -41.6% 31.6% 2022 Creative & Media (Jan-Dec): 60.3 251.0 2021 Creative & Media (Jan-Dec): 75.5 244 YoY Comparison: -20.1% 2.9%
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