2022 CREATIVE AGENCIESNEW BUSINESS LEAGUE
Taiwan / Dec 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Dentsu SUNTORY Taiwan Project, PCA Life Assurance Co., Ltd Project, China Simmons Project 4.2 4.2 66 2 2 Ogilvy Coca-Cola, LCY CHEMICAL CORP., Cathay Bank 2.6 2.6 21 3 3 Isobar LCY Chemical Corp. Project, Standard Foods Corporation Project 2.0 2.0 24 4 4 Leo Burnett Taiwan High Speed Rail, Edrington 1.7 1.7 7 5 5 Publicis Worldwide STARLUX Airlines, Jingshuo Optical Co., Ltd. 1.4 1.4 5 6 6 BBDO Bridgestone, IQOS Project, Edrington Proejct, lINE shopping Proejct 0.7 0.7 8 7 7 Wunderman Thompson FMCG Client 0.7 0.7 5 8 8 FCB Malaysia, Korea, Taiwan 0.1 0.1 2 2022(Jan-Dec) 13.3 138 2021(Jan-Dec) 10.4 96 YoY Comparison: 27.1% 43.8%
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Taiwan / Dec 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Starcom AmazingTalker 1.4 1.4 3 2 2 dentsu X KINMEN KAOLIANG LIQUOR INC Project, Toshiba Project, Gjun information Co., Ltd. Project 1.2 1.2 38 3 3 Carat China Motor Corporation, Pandora Taiwan, Allergan Pharmaceuticals Taiwan Co. Ltd. 1.0 1.0 64 4 4 Zenith Robert Bosch, Swarovski 0.4 0.4 2 5 - Spark Foundry 0.4 0.4 1 6 5 Mindshare L'Oreal Project, OutSchool Project, RhinoShield Project 0.4 0.4 10 7 6 iProspect KOHLER ASIA PACIFIC LIMITED, Homeplus Digital Co., Ltd, Pxmart Co Ltd Project, Mayfull Foods Corporation Project 0.3 0.3 26 8 7 Initiative ESPRIT 0.2 0.2 1 9 - MediaCom Sony Playstation 0.1 0.1 1 10 - M/SIX DBS Private Bank 0.0 0.0 1 11 8 OMD Quaker (Standard Food) Project, Boehringer 0.4 -0.1 17 2022(Jan-Dec) 4.5 164 2021(Jan-Dec) 6.6 155 YoY Comparison: -31.6% 5.8% 2022 Creative & Media (Jan-Dec) 17.8 302 2021 Creative & Media (Jan-Dec) 17.1 251 YoY Comparison: 4.3% 20.3%
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