2022 CREATIVE AGENCIESNEW BUSINESSLEAGUE
/ Dec 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 DDB Bangchak Corporation (HI PREMIUM) Project, Thai Union Group (Q FRESH) Project 13.6 13.6 22 2 2 VMLY&R Singha Estate Project , Eucerin, The Pizza Company Project 11.4 11.4 21 3 3 Ogilvy DTAC-Total Access Communication Public Co., Ltd 7.4 6.8 64 4 4 Wunderman Thompson KFC Corp 6.4 6.4 27 5 5 Digitas Charoen Pokphand Foods Public Company 1.4 1.4 3 6 6 Publicis FMCG Client 0.7 0.7 2 7 7 Leo Burnett Finance Project 1.3 0.7 4 8 9 BBDO Samsung Cosumer electrical, Lays, Honda Motorcycle, LINE Open Chat 1.0 0.5 10 9 8 Accenture Song Robinhood 0.5 0.5 1 10 10 Brilliant & Million LVMH Moet Hennessy Louis Vuitton 0.2 0.2 6 11 11 McCann WorldGroup T.C. Pharmaceutical Project 0.2 0.2 2 12 12 Dentsu Auto Client 0.1 0.1 2 13 13 Grey Group Musical.ly Inc Project 0.1 0.1 1 2022(Jan-Dec) 41.8 165 2021(Jan-Dec) 31.7 187 YoY Comparison: 32.1% -11.8% Thailand
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2022 MEDIA AGENCIES NEW BUSINESS LEAGUE
Thailand / Dec 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Carat Thai Honda Manufacturing, COM 7 PUBLIC COMPANY LIMITED Project 3.6 3.6 22 2 2 dentsu X Index Living Mall Project, Krungthai Bank Project 3.7 3.6 33 3 3 Zenith Swarovski, L’Oreal, Berli Jucker Public Company Project 1.8 1.8 4 4 4 Wavemaker Mondelez, Danone, TMBThanachart Bank 2.5 Traveloka 1.5 8 5 5 m/SIX FWD Group 0.3 0.3 2 6 6 Mindshare Direct Asia Project, Honor Project, Blackmores, Amway, AIA 0.9 0.3 11 7 7 Initiative Innobic, Traveloka, Taiwan Tourism Project 0.3 0.2 6 8 8 iProspect Cigna Thailand, Levi's Strauss&Co Thailand, Government Saving Bank Project 0.2 0.2 10 9 9 OMD Soffell Project, Terminal 21 Project, Carro, SLRT Limited, Kaidee Property 0.2 0.2 8 10 10 Universal McCann Tawandang Beer, Samsung Project 0.1 0.1 2 2022(Jan-Dec) 9.6 112 2021(Jan-Dec) 26.8 168 YoY Comparison: -64.2% -33.3% 2022 Creative & Media (JanDec) 51.4 277 2021 Creative & Media (JanDec) 58.5 355 YoY Comparison: -12.1% -22.0%
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