R3 2022 December New Business League - UK

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Worldwide Pfizer Project, Codat Project, Euronews Project, NOVARTIS Project 16.72 16.34 52 2 2 Publicis.Sapient GSK Project, Philip Morris Project 7.90 7.90 69 3 3 Saatchi & Saatchi Subway, Churchill Insurance 7.82 7.82 7 4 4 VCCP Old El Paso Global, Sage, Dogs Trust Global 6.86 Paddy Power 6.49 8 5 16 BBH Netflix Project, Barclaycard 4.51 4.51 19 6 5 R/GA YouTube, Meta for Business (EMEA) 3.80 3.80 4 7 7 M&C Saatchi Group Samsung x Fleur East, Socios x Jermaine Jenas 5.08 3.58 53 8 6 Iris Dreams, Jack Daniel's digital 3.05 3.05 2 9 8 Digitas Crocs, BT, EE CRM 2.94 2.94 13 10 9 Neverland Age, Giffgaff, What3words, Gala Bingo 2.67 2.67 4 11 11 Leo Burnett Disney, Morrisons 2.09 2.09 11 12 10 Adam&Eve Crisis Project, Global Project, The Economist Project 3.18 The AA 2.05 8 13 12 MullenLowe Group Tic Tac Project, Value Retail Project 1.69 1.69 9 14 13 Karmarama Honda 2.29 Nando's 1.69 1 15 14 Rapp O2 CRM 1.53 1.53 1 16 15 Pablo Dr Pepper, AJ Bell 1.45 1.45 3 17 20 New Commercial Arts Mortorpoint, Paramount+, Nando's, Notonthehighstreet 1.45 1.45 4 18 17 Lucky Generals Labour Party, GambleAware 1.60 1.23 3 19 18 The Gate The AA, Smarty Creative and strategic 1.22 1.22 2 20 19 St Luke's TotallyMoney, Heathrow Airport 1.15 1.15 3 2022 (Jan-Dec): 82.1 330

1

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 OMD Open University, Gamble Aware, Visit Britain, British Gas, Virgin Media, Ring Central 10.25 River Island 10.06 11 2 2 Spark Foundry LVMH, Clarins 6.87 6.69 3 3 4 Carat GGPoker, Virgin Group, Direct Line Group, Molson Coors, Banco Santander, Scenic Tours, Hero 5.17 5.17 8 4 6 MediaCom Sony Playstation, Stores, Bank, F&F, Mobile, Duracell Digital, Shark, Ninja, Studio.co.uk 5.31 4.18 5 5 3 Starcom Aldi 3.78 3.78 4 6 5 dentsu X Hero, Kingfisher, B&Q, Screwfix 2.81 2.81 3 7 7 Havas Media Bethesda, Visit California, Brompton Cycles Digital & mobile 2.90 Royal Mail 2.18 9 8 8 M/Six Fsecure, SC JOHNSON Lifestyle Brands , Smart Energy GB, KARO 1.89 1.51 7 9 9 iProspect Freemans, Next, Lloyds Pharmacy 4.45 Matalan 1.48 6 10 11 The7Stars Royal Mail, Cunard Cruises, Bensons For Beds, Irn-Bru, AG Barr, Kao Brands 1.20 1.20 6 11 10 EssenceMediacom Tesco 1.15 1.15 1 12 12 Zenith Swarovski, Nando's, FIFA Project 1.02 Kao Brands 0.85 4 13 - Universal McCann Moneysupermarket 1.15 0.81 1 14 17 Initiative GetYourGuide, Hello Fresh 0.88 Mettle 0.71 3 15 13 Hearts & Science Virgin Voyages 0.38 0.38 1 16 14 Walk-In Media Vitality 0.38 0.38 1 17 15 Love Sugar Science Chester Zoo, River Island 0.38 0.38 2 18 16 The Village Estrella Galicia, Fiol Prosecco Doc 0.38 0.38 2 19 21 Bicycle Mizkan Europe, Carwow digital 0.34 0.34 2 20 18 Ocean Outdoor Battersea Power Station 0.23 0.23 1 2022 (Jan-Dec): 34.5 104 METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.

2