2022 CREATIVE AGENCIESNEW BUSINESS LEAGUE
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2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Dentsu Reckitt Benckiser Vietnam, Reckitt Benckiser Project 9.9 9.6 118 2 2 Saatchi & Saatchi TOPCAKE, Skechers 2.3 2.3 5 3 3 Publicis Worldwide Mitsubishi Group Project 1.4 1.4 4 4 4 VMLY&R PVCombank (Brand building 2023) Project, AIA (IMC) Project 1.3 1.3 19 5 5 Leo Burnett Unilever 1.0 1.0 3 6 6 Ogilvy Mondelez, Nestlé, Sabeco Vietnam 0.7 0.7 16 7 7 Isobar Vifon Joint Stock Company Project, Vietmap VN Project 0.5 0.49 14 2022(Jan-Dec) 16.4 168 2021(Jan-Dec) 11.5 115 YoY Comparison: 41.9% 46.1% Vietnam
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2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
Vietnam / Dec 2022
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 MediaCom Lazada, GoCar, Vinamilk Planning & Digital, Go-Jek 3.70 3.70 4 2 2 Mediacom Lazada 3.70 3.70 4 3 3 Mindshare Pharmacity Project , Nestle Vietnam, Masan Consumer, Hoa Phat Project, NUTIFOOD 3.14 PepsiCo 2.79 5 4 4 Zenith L'Oreal 1.35 1.35 2 5 5 dentsu X Rohto, Acecook Vietnam Joint Stock Company, Fujifilm 0.96 0.96 29 6 8 iProspect NestléVietnam Ltd., Philips Singapore Pte Ltd. Hayat Kimya Project, Tefal Vietnam 0.4 0.4 17 7 6 Starcom Alcohol Client 0.5 0.4 1 8 7 Spark Foundry Red Bull 0.4 0.4 1 9 10 OMD McDonald's 0.2 0.2 2 10 9 Carat Heineken Vietnam Brewery Limited Company 0.2 0.2 3 11 11 Wavemaker Mondelez, Danone, Shiseido, FWD Life Insurance Corporation 1.0 0.0 5 12 12 M/SIX Whirlpool 0.0 -0.8 2 13 13 Publicis Media PepsiCo 0.00 -2.0 0 2022(Jan-Dec) 10.9 59 2021(Jan-Dec) 9.7 34 YoY Comparison: 12.8% 73.5% 2022 Creative & Media (Jan-Dec) 27.3 227 2021 Creative & Media (Jan-Dec) 21.2 149 YoY Comparison: 28.6% 52.3%
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